Ive Switch is the second Korean-language extended play and third overall by South Korean girl group Ive. It was released by Starship Entertainment on April 29, 2024, and contains six tracks including two lead singles "Heya" and "Accendio".
On April 3, 2024, Starship Entertainment announced that Ive would be releasing their second extended play titled Ive Switch on April 29.[1] On April 10, the promotional schedule was released.[2] On April 20, the track listing was released with "Heya" and "Accendio" announced as the lead singles.[3] A day later, a motion teaser for "Heya" was released,[4] followed by the music video teaser on April 24.[5] On April 28, the highlight medley teaser video was released.[6] The extended play was released alongside the music video for "Heya" on April 29.[7] The music video for "Accendio" was released on May 15.
Jang Jun-hwan, writing for IZM, praised the album, describing it as "an indicator of Ive's cautiousness, the secret to their longevity". Jang noted that the album carefully follows trends to add to their "familiar maximalist pop", such as the metallic synth in "Accendio" and the drums and bass in "Blue Heart".[8]
Following the release of Ive Switch, on April 29, 2024, Ive held a live event on YouTube aimed at introducing the extended play and its tracks, and connecting with their fanbase.[9]
