Alive is the second Japanese extended play (EP) and fourth overall by South Korean girl group Ive. It was released on August 28, 2024, by Starship Entertainment and Ariola Japan. The EP contains 5 tracks, including the lead single "Crush", "Will" which was previously released as a soundtrack for Pokémon: Terastal Debut, and the Japanese version of "I Am", "Off the Record", and "Baddie".
On April 12, 2024, Ive released the Japanese single "Will" as a soundtrack for Pokémon: Terastal Debut.[1] On July 15, Starship announced Ive's second Japanese EP Alive, along with its track listing, which includes "Will".[2] The lead single, "Crush", was released on August 7, ahead of the EP's release.[3] "Crush" was described as a soft pop song, which is unlike what Ive's music is mostly known for.[4]
Ive performed "Crush" on the September 2 episode of TBS' Count Down TV in Japan.[5] Advertisements to promote the EP were also placed around Shibuya, including one at an exit of Shibuya Station.[6]
