Ziina - UAE FinTech
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Native name | زينة |
|---|---|
| Company type | Private |
| Industry | Financial services |
| Founded | January 2020 |
| Founders | Faisal Toukan, Sarah Toukan, Andrew Gold |
| Headquarters | Dubai, United Arab Emirates |
| Services | Digital payments, peer-to-peer transfers, payment links, QR code payments, Tap to Pay |
| Website | www |
Ziina (زينة) is a private fintech company based in Dubai, United Arab Emirates, founded in 2020. It offers digital payments services for consumers and businesses, including peer-to-peer transfers, payment links, QR and NFC (Tap to Pay) acceptance, and a payment gateway for SMEs. The company holds a Stored Value Facility (SVF) license issued by the Central Bank of the UAE.
History
[edit | edit source]- January 2020: Founded by Faisal Toukan, Sarah Toukan, Talal Toukan, and Andrew Gold[1][2]
- May 2020: App launched, secured $850K pre-seed round led by Class 5 Global[3]
- June 2021: Raised $7.5M seed round led by Avenir Growth Capital[4]
- March 2022: App Receives Red Dot Design Award, staying true to Ziina's Arabic name, which translates to "a thing of beauty"[5]
- August 2022: Introduces "ZiiBoard", a keyboard for generating payment links on social media.[6]
- December 2022: Appointed official payment partner for ComicCon Middle East.[7]
- May 2023: Introduced its payment gateway, enabling SMEs to accept online card payments via website integrations.[8]
- October 2023: Gateway capability expanded to accept up to 10 different currencies and Arabic version of the app added. [9]
- August 2024: First venture-backed company in the UAE to become licensed by The Central Bank of the UAE [10][11]
- September 2024: Raised US $22 million in Series A funding led by Altos Ventures.[12]
- April 2025: Launched Tap to Pay on iPhone and Android, allowing merchants to accept contactless payments via smartphone.[13]
- July 2025: Entered partnership with Dubai CommerCity free zone to offer SMEs services such as instant transfers, payment links, NFC Tap to Pay, multi-currency virtual IBANs, and a co‑branded bank card.[14]
- October 2025: Partnered with Dubai's Meydan Freezone to become the payment provider of choice for member businesses.[15]
Products
[edit | edit source]Ziina is known for the following products and services available to businesses and consumers in the UAE:
- Peer‑to‑peer wallet: Enables instant money transfers using mobile numbers, with no IBAN or SWIFT code necessary.[16]
- Payment links: Shareable links for use on social media and messaging platforms.[17]
- Payment gateway: Integrated checkout solutions for SMEs accepting cards online, supporting multiple currencies. [17]
- In‑person acceptance: Tap to Pay on iPhone, Tap to Pay on Android, as well QR code payments. [18]
- Multi‑currency settlement: Up to ten currencies supported on gateway transactions. [19]
- Ziina Business Card (upcoming): A payment card integrated with the wallet for expense tracking & supplier payouts.[20]
- Other products include Invoicing features, multi-user access, custom API integrations, oath sign-in, and embedded checkout
References
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