Wow Hydrate
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Wow Hydrate is a sugar-free sports drink that uses push-cap to preserve the ingredients within it. It gained significant media coverage from its partnership with heavyweight boxer Tyson Fury.[1]
In March 2020 Fury announced that the company would donate thousands of its products to NHS workers during the COVID-19 pandemic.[2][3] Fury's former trainer Ben Davison is also a partner of Wow Hydrate.[4]
In February 2020 the company announced a two-year sponsorship deal with boxing promoters Matchroom.[5] Chelsea and England footballer Ruben Loftus-Cheek, Crystal Palace player Patrick Van Aanholt and boxer Joe Cordina are also ambassadors for the brand.[6] Club partners include Southampton FC,[7] rugby league club Castleford Tigers[8] and Essex County Cricket Club.[9]
In January 2024, the brand announced a partnership with West Ham United Women's team.[10]
References
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