Woolite
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| File:Woolite-logo-footer-us.png | |
| Product type | |
|---|---|
| Owner | Reckitt Benckiser |
| Country | United States |
| Introduced | 1951 |
| Previous owners | Boyle-Midway, American Home Products/Wyeth |
| Tagline | Clothes look new for longer |
| Website | https://www.woolite.us/ |
Woolite is an American brand of laundry detergent and cleaning products introduced in 1951.[1] The English-Dutch company Reckitt Benckiser acquired the Woolite brand in 1991 when it bought Boyle-Midway from American Home Products / Wyeth. The company manufactures laundry accessories, among other consumer goods.
Bissell Inc., under license from Reckitt Benckiser, manufactures Woolite carpet cleaner, which Bissell bought from Playtex in 2004.[2][3]
Products
[edit | edit source]- Woolite Everyday
- Woolite Gentle Cycle
- Woolite Darks
- Woolite Delicates[4]
- Woolite Baby[4]
- Woolite with EverCare
References
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