Wonderbly

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Wonderbly
Company typePublic
IndustryPublishing
Founded2012 in England
HeadquartersLondon, England
ParentPenguin Random House
Websitewww.wonderbly.com

Wonderbly, previously Lost My Name,[1] is a technology and publishing business that produces personalized books for children and adults. Launched in 2012,[2] Wonderbly has sold over 8 million books in 169 countries and territories, and their titles are available in 11 languages. The company's headquarters are in Bloomsbury, London.[3] As of June 2025, Wonderbly is owned by Penguin Random House, a subsidiary of the German media conglomerate Bertelsmann.

History

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Wonderbly was founded by Asi Sharabi, former advertising exec;[4] The company is currently headquartered in East London.[5]

In June 2015, Wonderbly announced a $9 million Series A round, led by Google Ventures,[6] and in July 2017, another $8.5 million Series B round led by Ravensburger.[7] The company also underwent a rebrand from Lost My Name to Wonderbly[1] in the same month.

In July 2021, private equity firm Graphite Capital acquired Wonderbly.[8][9]

On 4 June 2025, it was announced that Penguin Random House had acquired Wonderbly.[10]

Products

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The initial product published by Wonderbly, The Little Boy/Girl Who Lost His/Her Name[11], is a personalised picture book for readers whose age ranges between two and six years old. The book tells of a child who has lost their name and goes on an adventure to find it.[11] Each book comprises a selection of mini stories, each of which feature the letters of the child's missing name.[12]

The Little Boy/Girl Who Lost His/Her Name has been translated into British English,[13] American English,[14] German,[15] French,[16] Spanish,[17] Italian,[18] Dutch,[19] Chinese[20] and Japanese.[21]

Wonderbly followed this up with The Incredible Intergalactic Journey Home,[22] a picture book personalised around a child's address that featured a satellite image of their real home.

Wonderbly's third title, Kingdom of You,[23] is a personalised picture book based on a child's favourite things.

Most recently Wonderbly released The Birthday Thief,[24] which uses a child's birthdate as its narrative structure.

Recognition

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The company won recognition in Series 12 of BBC's Dragon's Den,[25][26] where two of the co-founders appeared on British and Australian television to secure a record breaking investment.[27]

Awards

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2014

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  • Best Start Up, FutureBook Innovation Awards[28]
  • Startups Award, People's Champion[29]
  • Silver winner for Best Children's Story 3 to 5 Years (The Little Boy/Girl Who Lost His/Her Name[13]), Loved by Parents[30]
  • Bronze winner for Best Children's Story Preschool (The Little Boy/Girl Who Lost His/Her Name[13]), Loved by Parents[30]

2015

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  • Winner of the Self Published Books category, British Book Design and Production Awards[31]
  • Shortlisted for Digital Business of the Year, Bookseller Industry Awards[32]

2016

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  • Future Fifty, Tech City UK[33]
  • The Top 50 Innovative Companies in the United Kingdom, Innovative Business Awards[34]
  • Gold winner for Innovative Book of the Year (The Incredible Intergalactic Journey Home[22]), Junior Design Awards[35]
  • The Leap 100, City AM[36]
  • Top 10 Most Innovative Companies in Media, Fast Company[37]
  • Most Innovative Companies For Parents & Kids, Fatherly[38]
  • One to Watch, Sunday Times Tech Track 100[39]
  • Shortlisted for Best E-Commerce Startup, The Europas Conference & Awards[40]
  • BAFTA nominee for the Original Interactive category (Blinkies[41]), BAFTA[42]

2017

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  • Silver winner for Best designed/illustrated book for children (Kingdom of You[23]), Junior Design Awards[43]
  • Rank #1, Sunday Times Tech Track 100[44]

References

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