Withlocals

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Withlocals
Company typeDutch limited liability company (B.V.)
Industrysharing economy, tour guide
Founded2013
HeadquartersEindhoven, Netherlands
Key people
Matthijs Keij (CEO)
Marijn & Willem Maas (Co-founders)
ProductsPrivate tours, local travel experiences
Websitewithlocals.com

Withlocals is an experiential travel company that connects travellers to local hosts who offer private, personalised tours.[1][2][3] Describing itself as trying to achieve "mass personalisation"[4][5] rather than offering group or package tours,[6] Withlocals is cited as an example of the role and impact of the sharing economy on tourism[7] – particularly culinary tourism[8][9] – and the consumer trends for "authenticity" and "experiences".[10][11][12][13]

History

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Founded in 2013 by brothers Marijn and Willem Maas in Eindhoven, the Netherlands,[14][15] the company was supported by startup accelerator Greenhouse group. it obtained $500,000 seed funding from Digital Equity group[16] and a grant from the Horizon 2020 program.[17] It began operations by specifically targeting a market for sharing home cooked dinners across seven countries in Southeast Asia.[18][19] It later received Series A funding of €3.5 million ($4.3M) in 2017, at which time it reported to offer 1,200 tour options with 900 local hosts in 24 cities – having changed focus to personalised tour guides.[20] In 2019 it secured Series B funding of a further €8 million at which time it was active in 30 cities.[21][22] Both rounds were supported by Dutch investment company INKEF Capital[23] and the latter by Keen Venture Partners.[24] A priority of the latest round of investment is to improve the Software localisation and range of tours offered in languages other than English.[25] As of mid-2019, Withlocals has more than 50 employees.[26]

Cities

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  • Images from various Withlocals tours
  • Lisbon
    Lisbon
  • Kyoto
    Kyoto
  • Bali
    Bali
  • Athens
    Athens
  • Denpasar
    Denpasar

As of mid-2019 the Withlocals platform has hosts offering tours in the following cities:[27]

Africa

Asia

Australia

Europe

North America

South America

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References

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