Welcome Real Time
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| Company type | Private |
|---|---|
| Industry | Software edition & Services |
| Founded | 1996 |
| Defunct | 2014 |
| Fate | Acquired by Collinson Group |
| Headquarters | , |
Key people | Philippe David President[1] |
| Products | Value added services for banks |
Number of employees | 79 |
| Website | www |
Welcome Real Time (also Welcome Real-time) was a publisher of customer relationship solutions[buzzword] founded in 1996 and based in Aix-en-Provence, France.
History
[edit | edit source]The company was founded in 1996 by Aneace Haddad in Aix-en-Provence, France.[2] The company expanded to include clients in Brazil in 2001.[3] Its solution was used by the Turkish bank Akbank.[4] Eleven years later, in 2012, the company opened new offices in São Paulo.[failed verification]
In 2011, the Russian Standard Bank chose the company's Welcome XLS solution to support management of rewards programs across all of their issued credit cards.[5] This year also saw the company acquire the Singaporean company Axiomatic, and branch out into loyalty program consulting.[6]
In 2012, the company released a point-of-sale solution called "The Loyalty Impact: At Store", which it marketed to banks who then re-sold the service to retailers.[1] The service provided a discount coupon, redeemable at next purchase, to customers in addition to a sales receipt upon completion of a sale.[1] The new solution was used by Barclaycard.[7][8]
In 2012, the company entered Iceland via Valitor, which adopted the Welcome XLS solution,[9] and made it in Red Herring's Europe Top 100.[10] In September 2014, Collinson Group acquired Welcome Real Time to improve the group's loyalty capability.[11]
References
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- ^ The Wise Marketer
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