Coordinates: 37°47′54.4″N 80°30′55.2″W / 37.798444°N 80.515333°W / 37.798444; -80.515333

WRON-FM

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WRON-FM
Broadcast area
Frequency103.1 MHz
Branding103.1 The Bear
Programming
FormatCountry
Affiliations
Ownership
Owner
  • Radio Greenbrier, Inc.
  • (Michael J. Kidd)
History
First air date
1981 (1981)
Former call signs
WKCJ (1981–2008)
Call sign meaning
Ronceverte (previous community of license)
Technical information[1]
Licensing authority
FCC
Facility ID59675
ClassB1
ERP3,300 watts
HAAT273 meters (896 ft)
Transmitter coordinates
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Links
Public license information
WebcastListen live
Websitetwovirginiasmedia.com/radio-greenbrier/the-bear-103-1/

WRON-FM (103.1 MHz) is a country formatted broadcast radio station licensed to Lewisburg, West Virginia, serving the Lewisburg/Ronceverte/Rainelle/Union area. WRON-FM is owned and operated by Radio Greenbrier, Inc.

Station swap and sale

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All Access reported on September 20, 2007, that Todd P. Robinson, Inc.'s WKCJ would be swapped to Radio Greenbrier, Inc. for WRON-FM. This took place on August 1, 2008. WKCJ (now at 97.7) applied to move south to Elliston-Lafayette, Virginia (which is between Roanoke and Christiansburg).

The swap ensured that when Todd P. Robinson, Inc. moves the 97.7 frequency, WRON-FM would continue to have an FM station serving Greenbrier County, West Virginia.

On Wednesday, July 13, 2011, Roanoke, Virginia–based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1,542 feet (470 m).

On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting Lynchburg based WVBE-FM. On December 9, 2011, the callsign was changed to WVBB.

References

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  1. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
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