Coordinates: 38°37′4.4″N 78°42′38.10″W / 38.617889°N 78.7105833°W / 38.617889; -78.7105833

WAZR

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WAZR
Broadcast area
Frequency93.7 FM MHz
Branding93-7 NOW
Programming
FormatContemporary hit radio[1]
AffiliationsPremiere Networks
Ownership
Owner
History
First air date
October 18, 1985 (1985-10-18)[2]
Call sign meaning
"WAZ Radio" (from former sister station WAZT)
Technical information[3]
Licensing authority
FCC
Facility ID57910
ClassB1
ERP15,500 watts
HAAT128 meters (420 ft)
Transmitter coordinates
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Links
Public license information
WebcastListen live (via iHeartRadio)
Websitewww.937now.com

WAZR is a contemporary hit radio formatted broadcast radio station licensed to Woodstock, Virginia, serving the Central Shenandoah Valley.[1] WAZR is owned and operated by iHeartMedia, Inc.[4]

History

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WAZR launched on October 18, 1985, and officially took its callsign on December 3.[5] It was owned by Ruarch Associates, LLC of Woodstock, Virginia. The station would carry an adult standards format,[6] branded as "Z-93". Ruarch sold WAZR to Clear Channel for $1.35 million in May 2001;[7] the following year the adult standards format was moved from WAZR to WAMM at 1230 AM, while WAZR became a contemporary hit radio format, branded as "93.7 Kiss FM; The Valley's Hit Music". The station's tower was moved south into Rockingham County and puts a poor signal into Woodstock.

At noon on September 20, 2010, WAZR shifted to hot adult contemporary, branded as "Alice 93.7; Music of the 90s, 2K and Today".[8] At the same time, the station dropped the syndicated "Elvis Duran and the Morning Show", which had been carried since May 4, 2009, from 6 to 10am. Elvis returned on July 11, 2011.

On September 5, 2011, WAZR reverted to its contemporary hit radio format, branded as "All The Hits; Alice 93-7". It would continue to keep the Alice name until noon on August 1, 2012, when it changed to "93-7 Hit Music NOW", keeping the contemporary hit radio format and was shortly thereafter shortened to "93-7 NOW; The Valley's Hit Music Station".[9]

References

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