Coordinates: 41°32′12.35″N 73°1′50.39″W / 41.5367639°N 73.0306639°W / 41.5367639; -73.0306639

WATR

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WATR
Broadcast areaGreater Waterbury
Frequency1320 kHz
BrandingWOW Radio CT
Programming
FormatFull service, classic hits
AffiliationsABC News Radio
Ownership
Owner
  • Kurt Jackson and David Webster
  • (WATR Radio, LLC)
History
First air date
June 15, 1934 (1934-06-15)[1]
Call sign meaning
Waterbury
Technical information[2]
Licensing authority
FCC
Facility ID71102
ClassB
Power
  • 5,000 watts (day)
  • 1,000 watts (night)
Transmitter coordinates
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Translator97.7 W249DY (Waterbury)
Links
Public license information
Websitewww.wowradioct.com

WATR (1320 AM) is a radio station licensed to serve Waterbury, Connecticut, and the Naugatuck Valley. The station is owned by Kurt Jackson and David Webster through WATR Radio, LLC, and it features programming from the internet radio station, WOW Radio as a full service, and a classic hits format. It was until May 2022 the oldest privately owned station in the state of Connecticut, never having been sold outside the family of its founder, Harold Thomas (1902–1968).

History

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The station has been assigned the WATR call letters by the Federal Communications Commission since it was initially licensed in 1934.[1][3]

WATR once had sister television and FM stations: WATR-TV (now WCCT-TV), established in 1953, and WATR-FM (now WWYZ), established in 1961.

The station was also home to the "Polish Eagle Show", originated in 1934 on WATR by bandleader Victor Zembruski (1912–1976). His widow, Sophie Zembruski (1918–2010),[4] hosted the show from 1976 to 2008, at which time the couple's daughter, Loretta Hoxie, took over hosting duties. "The Zembruski Family Polka Hour", hosted by Nathaniel Zembruski, succeeded Hoxie shortly after she retired in 2013. Zembruski, at age 17, decided to end the show as his junior year of high school concluded. Its finale aired on May 31, 2020.

The station also maintains a decades-long tradition of broadcasting play-by-play of local high school football and basketball. WATR was a member of the University of Connecticut sports radio network from 2018 to 2023.

It was announced on February 24, 2020, that the station was up for sale.[5] A partnership between WWCO owner David Webster and WARE owner Kurt Jackson purchased the station and translator W249DY effective August 24, 2022, for $320,000.[6]


On June 2, 2025, WATR started transitioning to internet radio station, WOW Radio, which is based out of car dealership, Toyota Of Wallingford in Wallingford, Connecticut.

Translator

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Broadcast translator for WATR
Call sign Frequency City of license FID ERP (W) Class Transmitter coordinates FCC info
W249DY 97.7 FM Waterbury, Connecticut 203226 250 D Lua error: callParserFunction: function "#coordinates" was not found. LMS

References

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FM Translator

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