WLUV

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WLUV
Broadcast areaRockford metropolitan area, Illinois
Frequency1520 kHz
Programming
FormatConservative Christian radio
AffiliationsVCY America
Ownership
Owner
History
First air date
September 29, 1962
Call sign meaning
Its city of license of Loves Park, and held to prevent use by competitor network K-LOVE
Technical information[1]
Licensing authority
FCC
Facility ID2255
ClassD
Power500 watts day
12 watts night
Transmitter coordinates
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Translator105.3 W287BY (Rockford)
Links
Public license information
WebcastListen Live
Websitevcyamerica.org

WLUV (1520 AM) is a radio station licensed to Loves Park, Illinois, United States, the station serves the Rockford area with a non-directional signal. The station airs a Conservative Christian format, and is an owned and operated affiliate of VCY America.

1520 AM is a United States clear-channel frequency, on which WWKB in Buffalo, New York, and KOKC in Oklahoma City, Oklahoma, both share Class A status. WLUV must drastically reduce nighttime power in order to protect the nighttime skywave signals of the Class A stations.

History

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The station began broadcasting on September 29, 1962.[2][3][4] Originally a daytime-only license, WLUV now operates with reduced power at night.[3] The station originally aired a country music format, and was the first country station in the Rockford market.[2][4] The station was owned by Joe Salvi.[2][3]

A sister station (broadcast from a different transmission tower), WLUV-FM began broadcasting March 25, 1964, and operated at 96.7 MHz.[2] For many years, it simulcast much of WLUV's programming.[2] It was sold and now holds the call sign WKGL-FM and is under the ownership of Townsquare Media.[5][6] The sale to Townsquare was completed on November 14, 2013.[7]

In August 2021, Christian broadcaster VCY America entered into an agreement to purchase WLUV and translator W287BY for $400,000, and applied to the FCC to convert the stations to non-commercial status.[8][9] The sale was consummated on November 30, 2021.[4]

Translator

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In addition to the main AM station, WLUV is relayed by an FM translator to provide stereo with improved sound and wider nighttime coverage.

Call sign Frequency City of license FID ERP (W) HAAT Class FCC info
W287BY 105.3 FM Rockford, Illinois 151837 135 90 m (295 ft) D LMS

References

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  1. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  2. ^ a b c d e Ghrist, John R. (1996). Valley Voices: A Radio History. Crossroads Communications. p. 481-484.
  3. ^ a b c History Cards for WLUV, fcc.gov. Retrieved December 2, 2021.
  4. ^ a b c Haas, Kevin. "WLUV Radio In Rockford, Which Gave Many DJs And Musicians Their First Shot, Sold To Milwaukee Network", Fox River Current. November 30, 2021. Retrieved December 2, 2021.
  5. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  6. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  7. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  8. ^ "Station Sales Week Of 8/6", RadioInsight. August 6, 2021. Retrieved December 2, 2021.
  9. ^ "Deal Digest – August 5, 2021", Inside Radio. August 5, 2021. Retrieved October 10, 2024.
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