Coordinates: 32°18′03″N 90°08′12″W / 32.30083°N 90.13667°W / 32.30083; -90.13667

WZQK

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WZQK
Broadcast areaJackson, Mississippi
Frequency1240 kHz
Branding94.3 The Bridge
Programming
FormatClassic hits
(since July 13, 2021)
Ownership
Owner
  • Rainey Radio
  • (Radio Jackson, LLC)
WFQY
WJMF-LD
History
First air date
1996 (as WPBQ)
Former call signs
WZQA (1991–1992)
WPBQ (1992–2020)
Technical information[1]
Licensing authority
FCC
Facility ID52026
ClassC
Power880 watts
Transmitter coordinates
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Translator94.3 W232DD (Jackson)
Links
Public license information
Website877thebridge.com

WZQK is a radio station licensed to Flowood, Mississippi.

History

[edit | edit source]

From November 9, 1992 until September 30, 2020, the station's call sign was WPBQ.[2] Its previous format was urban variety, a blend of contemporary hip-hop, urban gospel, and even some regional Mexican.

The station went on the air in 1996 as WPBQ. It was sold by its original owners, PBD Corporation, to TalkQ Corporation in 2003 for $42,500.[3] TalkQ owned the station until selling to the present licensees in 2016.[4]

On October 9, 2020 WZQK debuted with classic country.

On July 12, 2021 WZQK began simulcasting WJMF-LP, in preparation for WJMF-LP's inevitable demise.

Since July 14, 2021 WZQK's format has been classic hits.

On May 15, 2025, WZQK was revamped. The station had new promos, and even added more '80s music.

References

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[edit | edit source]

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