Veruka
Veruka was a nightclub in Manhattan, owned by Noel Ashman. The club operated between January 1997 and June 2004, and was known for its strict door policy and celebrity patrons.
History
[edit | edit source]The name Veruka was derived from Veruca Salt, the character of the story Charlie and the Chocolate Factory.[1] Veruka[2] was located on Broome Street at Sixth Avenue. It had a multi-level lounge and was one of New York's first clubs to have bottle service. In 2001, designer Todd Oldham redesigned the club. Hip-hop songwriter John Forté (of the Fugees) was among the club's celebrity DJs.[3]
Celebrity regulars included Sean Penn, Ben Affleck, Leonardo DiCaprio, Mark Wahlberg, Cuba Gooding Jr., Nicolas Cage, Debbie Harry, Derek Jeter, Denis Leary, John Waters, Martin Sheen,[2] and Sarah Jessica Parker,[4] and was a popular location for the New York Yankees.[5]
Owner Noel Ashman opened a new club, The Leonora, in Chelsea in August 2014.[6] Ashman described The Leonora as a modernized version of Veruka.
References
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