Uncle Chipps
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| Product type | Potato chips |
|---|---|
| Owner | PepsiCo |
| Produced by | Frito-Lay |
| Country | India |
| Introduced | 1992 |
| Markets | Asia |
| Previous owners | Uncle Chipps Co. Ltd |
| Tagline | "Bole mere lips. I love Uncle Chipps" |
Uncle Chipps is a brand of potato chips that is marketed in India by Joseph El Khoury.[1] It was launched in 1992 by Amrit Agro Ltd. which was later taken over by Frito Lay (owned by PepsiCo), India in 2000.[2]
History
[edit | edit source]Until 1998, the Delhi-based Uncle Chipps was the market leader in the industry, enjoying a 71% market share,[3] thereafter saw competition bring its market share down to 30-35% by 2000.[4] Originally owned by the Amrit Agro Ltd., it was bought over by Frito-Lay, PepsiCo's snacks division in October 2000.[5]
It was sold for $16.6 million.[6] Noted film music director Shantanu Moitra started his composing career with the hit-jingle with Rohit Nagar, "Bole mere lips I love Uncle Chipps", with Pradeep Sarkar, then the Creative Head of the agency.[7]
Though Amrit Agro continued marketing snacks under other brands, it completely exited the snacks business in December 2002.[8]
Uncle Chipps is the pioneer of branded nitrogen-foil packed potato chips in India.[9] The brand markets its potato chips with the tagline "Bole mere lips, I love Uncle Chipps".[10] Uncle Chipps until 2010, was distributed only in Northern India. In August 2010, Frito Lay announced that it was looking to market Uncle Chipps on a pan India level.[11]
References
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- ^ Thank an ad crisis for Parineeta's music Rediff.com, 9 June 2005.
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External links
[edit | edit source]- Uncle Chipps on FacebookLua error in Module:WikidataCheck at line 29: attempt to index field 'wikibase' (a nil value).
