Tzurit Or
Tzurit Or | |
|---|---|
צורית אור | |
| Born | June 13, 1973[1][2] Kvutzat Kinneret, Israel |
| Education | Tel Aviv University |
| Occupations | Founder & Chief Creative Officer, Tatte Bakery & Café |
Tzurit Or (Hebrew: צורית אור) is an Israeli-born pastry chef. She is the founder of the Tatte Bakery & Café, with locations in the Greater Boston area and Washington, D.C.[3][4][5]
Early life and film career
[edit | edit source]Or grew up in Kvutzat Kinneret, a kibbutz in northern Israel located near the sea of Galilee.[6] She grew up in a "baking family" and has baked since she was very young.[7]
From age 18 to 20, Or served her mandatory military service in the Israeli Defense Forces.[8] After serving in the army, Or studied film, management, and communications at Tel Aviv University.[9] She went to work for an Israeli media company and worked as a film producer for 12 years.[8]
In 2003, Or emigrated to the United States and briefly lived in Los Angeles, California.[citation needed] Her then-husband got a job in Boston, so she moved across the country with him.[10] She now lives in Brookline, Massachusetts.[11]
Tatte Bakery & Café
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In 2007, Or began baking and cooking at her house for about 20 hours a day to sell her creations at a stand in Copley Square Farmer's Market in Boston.[9][12] At her stand, she mainly sold brioche, cookies, and nut boxes, which were inspired by foods from her childhood in Israel.[5][13]
The stand was widely popular, and in 2008, she opened the first Tatte Bakery & Café brick and mortar location in Brookline.[8] Tatte, pronounced like "latte," sells a wider variety of items than she sold at the stand.[5]
In 2016, the founder of Panera Bread and Au Bon Pain, Ron Shaich, bought a 50.01% stake in Tatte.[14] As of 2022[update], there are 31 Tatte locations in Massachusetts and in Washington, D.C.[15]
In July 2020, she stepped down as CEO following discrimination complaints,[16][17] but she still remains involved in the bakery's operations and serves as its chief baker.[5]
References
[edit | edit source]- ^ https://twitter.com/thousecambridge/status/1139227550742458368
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