True Potential

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True Potential
Founded2007
HeadquartersNewcastle-upon-Tyne, England, UK
Key people
  • Sir David Harrison (Chairman and Founder)
  • Daniel Harrison (CEO and Co-Founder)
  • Mark Harrison (Co-Founder)
  • Earl Glasgow (Co-Founder)
ProductsISA, personal pension, general investment accounts
Revenue£337.9 million (2023)
Total assets£24.5 billion
Number of employees
450
Websitewww.truepotential.co.uk

True Potential is a British wealth management and financial technology company based in Newcastle, England.[1][2] The company provides investments to clients across the UK,[3] both to financial advisers and their clients.[3][4][5]

History

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True Potential was founded in 2007 by Chairman Sir David Harrison and his investment partners.[6] Prior to founding True Potential, Harrison had founded the financial services firm Positive Solutions, which he sold to Aegon in 2003.[6]

From 2012 to 2017, True Potential was included on the Deloitte Technology Fast 50 list of fastest growing technology companies in the UK.[7][8] In 2017, True Potential also won Business of the Year at the European Business Awards.[9]

In 2018, True Potential appointed bankers from Perella Weinberg Partners to facilitate a sale of the company.[10]

A majority stake in True Potential was acquired by global private equity firm Cinven in 2022.[3][11][12] Other firms that made a bid for True Potential included Pegasus Europe.[13]

In February 2023, True Potential appointed Ben Thorpe as Chief Financial Officer.[14] In April 2023, True Potential appointed Andrew Sibbald as deputy chairperson.[15]

True Potential engages in philanthropic initiatives through the Harrison Foundation.[16][17] The company also has a partnership with the Open University, the True Potential Centre for the Public Understanding of Finance, which delivers free courses to better learners’ understanding of personal finance.[18]

The services offered by True Potential include investment management,[4] financial planning,[19] and retirement planning.[20]

In October 2024, Daniel Harrison has announced his resignation as CEO of True Potential, effective October 11, after seven years in the role, with a new CEO expected to be appointed by early 2025.

References

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