Tolak Angin
| File:Tolak Angin Sachet.jpg A 15ml sachet of Tolak Angin | |
| Product type | Medicine |
|---|---|
| Produced by | Sido Muncul |
| Country | Indonesia |
| Tagline | Orang Pintar Minum Tolak Angin |
Tolak Angin is a herbal supplement product produced in Indonesia by Sido Muncul. Sold as a syrup packaged in yellow sachets, it is one of the most popular brands in Indonesia.
Product
[edit | edit source]The product contains, as ingredients, ginger, wild mint, fennel, cumin, screw tree, cloves, and honey, with a claimed secret recipe. It is typically sold in sachets, priced at less than $0.25 each in 2014. Generally, it is consumed in Indonesia by people experiencing "masuk angin" or common cold – a general description for common ailments resulting in weakened immune systems. Several variants are manufactured, including sugar-free and child-oriented variants, and separate products such as Tolak Angin branded candies and ointment.[1][2]
Brand
[edit | edit source]In Indonesia, Tolak Angin is ubiquitously used and is one of the most popular consumer brands, with the product being sold by millions of small vendors. The product is well-recognized because of its yellow sachet packaging, which has been copied by similar products of competitors.[2][3] The brand's slogan is "Orang pintar minum Tolak Angin" (lit. '"Smart people take Tolak Angin'").[4]
Outside of Indonesia, Tolak Angin is also sold in, for example, Philippines, Malaysia, Nigeria, Hong Kong, Australia, the Netherlands, and the United States. Exports outside Indonesia comprised around 5 percent of the product's sales in 2014.[5][6] In 2016, it was reported that the annual production of the product was at 780 million sachets.[7]
History
[edit | edit source]The mixture was reportedly first developed by Rahmat Sulistyo in 1930 as a family recipe. It was first sold to the public at Yogyakarta in 1940 as a premixed jamu, although due to the Indonesian National Revolution the family moved to Semarang. There in 1951, the company Sido Muncul was founded. It was sold as a regular jamu until 1992, when it adopted 15 ml sachets as packaging instead.[8] The product is also sold in powder sachets.[2]
In 2015, Tolak Angin sachets sold in California were given Prop 65 warnings which indicated that they contained lead. The distributor later clarified that the warnings were due to "abundance of caution".[9]
Sido Muncul opened a new production facility for Tolak Angin at Ungaran, Semarang in 2018 with a production capacity of 200 million sachets per month, compared to 80 million in its prior facility.[10]
References
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