Toffee Crisp

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Toffee Crisp
File:Toffee Crisp.jpg
Nutritional value per 100 g (3.5 oz)
Energy2,172 kJ (519 kcal)
61.3 g
Sugars50.2 g
Dietary fiber1.4 g
28.4 g
Saturated18.2 g
3.8 g
Vitamins and minerals

Percentages estimated using US recommendations for adults.[1]

The Toffee Crisp is a British candy bar and former chocolate bar created in 1963. Currently manufactured in Poland, the brand has been advertised using the slogan "somebody somewhere is having a Toffee Crisp" and has spawned multiple derivatives and tie-ins.

History

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The Toffee Crisp was invented by John Henderson, the great-nephew of John Mackintosh.[2] Inspired by a cake his wife made for their children, early versions featured puffed rice and chocolate cake; subsequent versions comprised caramel, crisped cereal, and chocolate.[3] First made at a factory in Halifax,[3] the brand had moved to Castleford in West Yorkshire by 2010[4] before moving to Fawdon[5] and then to Poland in the early 2020s.[5] In 2025, following a round of skimpflation caused by poor cocoa harvests,[6] Nestlé replaced some of the bar's cocoa solids and milk solids with vegetable fat, which meant neither met the 20% figure required to call itself chocolate under UK law.[7]

The brand launched clusters and biscuit versions in 1999,[8][9] ice cream bars in 2004,[10] cereal in 2014,[11] and limited edition coconut, honeycomb, and orange flavour derivatives in 2001, 2015, and 2021.[8][12][13] The brand has also been used as a Burger King ice cream Fusion in 2015[14] and in Krispy Kreme doughnuts in 2021.[15] McDonald's brought out lines of McFlurries featuring the brand in 2017,[16][17] 2025,[18] and again in 2025 as an emergency replacement following quality control failures with the Caramel Loaded McFlurry.[19]

Early advertising used the line "somebody somewhere is having a Toffee Crisp";[3][20] Richard Osman investigated the claim for in 2017 and found himself willing to accept it.[20] A 1995 advert featuring the product being transformed into several cartoon-style objects including a pistol and a noose spawned thirty complaints to the Independent Television Commission, who declined to investigate.[21] The brand subsequently made adverts involving a spoof of the Japanese game show Endurance[22] and adverts comprising angry people being placated by eating a Toffee Crisp;[9][23] its coconut derivative was advertised using a combover in the shape of a coconut husk.[8]

In 2011, the South African newspaper Pretoria News reported that the candy bars could be found on local supermarket shelves despite not being intended for that market.[24] Two years later, Jim'll Paint It featured a three legged Toffee Crisp holding a mushroom and half a wasp[25][26] and Nestlé's Fawdon factory celebrated the brand's 50th birthday by manufacturing a 10 kilogram version.[27] Since 2024, bars can also be bought as part of a Big Biscuit Box.[28]

References

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