The X Factor Digital Experience
| The X Factor Digital Experience | |
|---|---|
| Created by | Simon Cowell |
| Written by |
|
| Directed by | Marc Scarpa |
| Creative director | Daniel Frydman |
| Presented by | |
| Judges |
|
| Theme music composer | Simon Cowell |
| Country of origin | United States |
| Original language | English |
| No. of seasons | 1 |
| No. of episodes | 15 |
| Production | |
| Executive producers |
|
| Producer | Marc Scarpa Mike Rotman |
| Running time | 60–150 minutes |
| Production companies | |
| Original release | |
| Network | Fox |
| Release | October 25 – December 22, 2011 |
The X Factor Digital Experience is a live digital pre-show produced by SYCOtv, FOX, Sony and FremantleMedia North America that aired in 2011 ahead of The X Factor. In addition to watching the program live on television, the audience was able to participate on multiple platforms in real-time.[1]
Participants could start online with the streaming digital pre-show one hour prior to each live televised broadcast. Hosts Taryn Southern,[2] Jim Cantiello[3] and Dan Levy along with guests—including judges Simon Cowell, L.A. Reid, Paula Abdul and Nicole Scherzinger[4]—and participants discussed performances, contestant's fashion, and song choices. Participants could tweet questions live to the hosts and their guests and some fans were selected to join the live-stream via Skype.[5]
X Factor Digital was honored with a Cannes Bronze Lion for Branded Content and Entertainment at the Cannes Lions 59th International Festival of Creativity[6] and was an Official Honoree in the Interactive Advertising category for the 16th Annual Webby Awards.[7]
References
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External links
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