The Challenger Sale
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| File:The Challenger Sale.jpg Hardcover edition | |
| Author | Matthew Dixon, Brent Adamson |
|---|---|
| Language | English |
| Publisher | Portfolio Penguin Error creating thumbnail: |
Publication date | November 10, 2011 |
| Publication place | United States |
| Media type | Print (Hardback), E-book |
| Pages | 240 pp. |
| ISBN | Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value). |
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The Challenger Sale is the first non-fiction book by Matthew Dixon, Brent Adamson, and their colleagues at CEB Inc. The book was published on November 10, 2011 by Portfolio/Penguin.[1] In the text, the book argues that relationship-building is no longer the best sales method. To sell complex, large-scale business-to-business solutions, customers are changing how they buy so sales people must change how they sell. The authors’ study found that sales reps fall into one of five profiles, and the challenger seller is the highest performer.[2][3]
Reception
[edit | edit source]This book has been an Amazon best-seller in the Sales and Selling category.[4]
Translated Book
[edit | edit source]Error creating thumbnail: Брент Адамсон, Метью Діксон. Суперпродавці. Як навчитися продавати / пер. Дмитро Кожедуб. — К.: Наш Формат, 2018. — 240 с. — Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value)..[5] (in Ukrainian)
References
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External links
[edit | edit source]- Book Publisher website (in English)
- Challenger — Change your point of view to change your potential (in English)
- - Matthew Dixon. The Customer Understanding Lab
- Linkedin - Brent Adamson. linkedin.com (in English)
- The Challenger Sale: Taking Control of the Customer Conversation (in English)
- Interview with Brent Adamson on The Challenger Sale at Flow State Sales
- Interview with Matt Dixon on The Challenger Sale and commercial teaching at Flow State Sales
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