Ten Motives
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Ten Motives is a British electronic cigarette brand owned by British American Tobacco.
History
[edit | edit source]The Ten Motives company in Cheshire was founded by Art Devlin who, with Tony Jones, was the controlling shareholder.[1][2][3][4]
In 2016 the company was taken over by British American Tobacco.[5]
Controversies
[edit | edit source]In 2014, their advertising was ruled inaccurate due to it claiming it to be "the healthier smoking alternative" to smoking.[6]
References
[edit | edit source]- ^ "Ten Motives is plenty for BAT to expand in e-cigarettes", Dominic Walsh, The Times, 2 May 2016, p. 47.
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External links
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