TV3 Life
| TV3 logo | |
| Country | Latvia |
|---|---|
| Broadcast area | Latvia, online |
| Headquarters | Riga |
| Programming | |
| Picture format | 1080i (HDTV) |
| Ownership | |
| Owner | All Media Latvia |
| Sister channels | TV3 TV6 TV3 Plus TV3 Mini Go3 Films Go3 Sport |
| History | |
| Launched | 1 March 2020 |
| Links | |
| Website | Official website |
TV3 Life is a Latvian television channel, created in 2020 to replace LNT. Its programming consists mainly of national and international lifestyle programming.
History
[edit | edit source]The channel traces back to the merger between LNT and TV3, approved on 9 January 2012, where both channels would continue operating their separate news units. Seven years later, on 7 November 2019, All Media Baltics announced the shutdown of LNT, being replaced by a new channel, part of a larger plan to unite all channels under the TV3 brand.[1]
On 24 January 2020, it was announced Latvian regulator that NEPLP approved the conversion of LNT into TV3 Life, effective 1 March. The new plan involved the reduction in the amount of generalist television networks into niche channels would reduce the level of competition.[2]
Among the launch titles were Latvian series Viņas melo labāk and miniseries Viņš. Robertiņš.[3]
In Estonia
[edit | edit source]The Estonian version of the channel was announced in late January 2022 and started broadcasting on 1 March 2022, replacing the Russian-language 3+ channel. Most of the content was acquired, while original programming was kept at a minimum due to high costs.[4] The new channel refrained from airing Novosti Tallinna (Новости Таллинна), which had 260,000 viewers on 3+ Estonia, instead moving it to three channels — Duo 7 (a Russian-language channel from Postimees Group), 1+2 and TVN.[5]
References
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