StrategyOne
This article appears to contain a large number of buzzwords. (February 2016) |
| Company type | Private |
|---|---|
| Industry | Market Research Consulting |
| Founded | 1999 |
| Headquarters | New York, New York |
Key people | Antoine Harary, Global president[1] |
| Website | https://www.edelmandxi.com/ |
Edelman Data & Intelligence (formerly StrategyOne, Inc.) is a research and analytics consultancy. The company was founded as StrategyOne, Inc. in 1999 and renamed Edelman Data & Intelligence (DXI) in 2020.[2]
The firm, led by Antoine Harary, is a subsidiary of the public relations firm Edelman. It oversees the agency’s approach to reputation, branding and communications research.
Edelman Data & Intelligence was ranked among the top 50 U.S. market research and analytics companies in the American Marketing Association’s (AMA) 2018 Gold Report.[3]
History
[edit | edit source]In 1999, Edelman launched StrategyOne, a market research firm that would live under its Daniel J. Edelman Inc. holding company.[4] A year later, it launched the first installment of the Edelman Trust Barometer.[5]
In 2011, StrategyOne acquired the research firm PluggedIN, which specializes in using online communities for building research groups.[6][7]
In 2012, StrategyOne absorbed into a newly-launched research venture, Edelman Berland. The new venture took its name from Michael Berland, who was appointed as its CEO.[8][9][10]
Following Michael Berland's departure in 2016, the firm renamed itself Edelman Intelligence, under Antoine Harary's leadership.[11] Then in 2020, the firm announced it was changing its name to Edelman Data & Intelligence.[12]
In 2025 the company launched GEOsight, a generative engine optimization to assist with AI-generated search results.[13]
Notable research
[edit | edit source]The company's research has been highlighted in a number of major news outlets including the Wall Street Journal,[14] the New York Times,[15] the Washington Post,[16] and USA Today.[17]
Trust Barometer
[edit | edit source]Edelman Data & Intelligence is the research company behind the Edelman Trust Barometer, an international study conducted in 25 countries that examines trust in business, government, media, and NGOs.[18] The study has been running every year since 2000.[5]
References
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- ^ Norris, Floyd. “A Rise in Pessimism in the Corner Office”. New York Times, January 30, 2009.
- ^ McCann, Ruth. “'Best' For Last?” Washington Post, August 3, 2009.
- ^ Healy, Michelle and Ward, Sam. “What are the Sexiest U.S. Cities?” USA Today. Edelman Intelligence employs more than 200 analysts, consultants, data scientists, and storytellers.
- ^ Garcia, Tonya. “New Edelman Trust Barometer finds trust in US companies at a low”. PRWeek, January 27, 2009. http://trust.edelman.com/
