SoundOn

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SoundOn
Type of site
Subsidiary
Founded2021
Area servedWorldwide
OwnerTikTok
IndustryMusic
ProductsOnline music distribution
ServicesOpen platform music distribution and publishing administration.
ParentByteDance
URLwww.soundon.global

SoundOn is a music marketing and distribution platform founded in 2021 by TikTok.[1][2][3][4][5] It mainly provides song distribution and artist services.[6][7] The tool lets users upload music directly to TikTok to earn royalties,[8] while allowing them to retain their copyright on the music.[9] The service also distributes artists' music to other platforms.[10][11] The platform provides support including audience insights and development advice.[12][13]

Powered by TikTok, SoundOn was designed to serve as a platform for new musicians.[10][14] On the platform, artists receive all of their royalties in the first year, and 90% after that.[15] As of July 2023, it is available in the US,[16] the UK, Australia,[17] Brazil,[18] Indonesia,[13][3] and New Zealand, among others.[19]

History

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The platform began beta testing in the fall of 2021.[11][20] Since its launch in 2022, singers Muni Long,[21] Games We Play,[6] Abby Roberts, and Chloe Adams have published their songs on SoundOn.[13]

In March 2022, the service was officially rolled out.[22] SoundOn was initially introduced in Brazil and Indonesia.[23] In July 2022, it launched a pre-release feature.[24] In December 2022, Dolly Parton formally released her song "Berry Pie" via the platform.[25][26]

In February 2023, SoundOn became available in Australia.[27][28] In March, it made an appearance at SXSW in Austin, Texas and organized activities related to interaction with artists.[29]

References

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