Sol de Janeiro
| Industry | Personal Care |
|---|---|
| Founded | 2015, New York, US |
| Founder | Heela Yang, Marc Capra |
| Headquarters | 551 5th Ave. New York, NY 10176 , United States of America |
Area served | Worldwide |
Key people | Heela Yang (CEO), Camila Pierotti, Marc Capra |
| Products | Fragrance and body care |
Number of employees | 464 (2024) |
| Parent | Groupe L'Occitane |
| Website | soldejaneiro |
Sol de Janeiro is an American skincare and fragrance brand founded in 2015 by Heela Yang.[1][2] Sol de Janeiro products are inspired by Brazilian beach culture and are known for its signature scent base of pistachio and vanilla. The brand is majority-owned by Groupe L'Occitane.
History
[edit | edit source]Co-founder and CEO Heela Yang worked as a director of marketing at Clinique and as a manager at Lancôme before moving from Brazil to New York with her husband in 2012.[3][4][1] Yang, a Korean-American and Harvard Business School alumna,[5] founded Sol de Janeiro after living in Brazil and experiencing its inclusive beach culture firsthand.[1][6]
In 2021 L’Occitane Group acquired a majority stake in Sol de Janeiro, valuing the company at US$450 million.[7][8][9][10]
Spider pheromone hoax
[edit | edit source]In December 2023, a review of a Sol de Janeiro moisturizer went viral, claiming it attracted spiders. Other users backed up this claim by saying the cream contained pheromones sexually attracting male spiders.[11][12] Sol de Janeiro later denied the rumors, along with experts labeling it unlikely to be true.[13]
Marketing
[edit | edit source]TikTok had a major effect on the brand's business, collaborating with social media influencers such as Katie Fang.[14][15] Euphoria star Barbie Ferreira was chosen as a brand ambassador in 2023.[16]
Awards and honors
[edit | edit source]Fast Company named Sol de Janeiro to its 2024 list of the most innovative companies.[17]
 | This United States corporation or company article is a stub. You can help Wikipedia by expanding it. |
References
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- ^ Ali Donaldson, How PE Helped This Beauty Founder Land a Sale to L'Occitane Inc magazine, October 2022
- ^ Press Release L’OCCITANE acquires majority stake in Brazilian-inspired premium beauty brand Sol de Janeiro 15 November 2021
- ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
- ^ L’Occitane to Acquire Sol de Janeiro: L'Occitane is buying a majority stake in Sol de Janeiro, while the founder and CEO will maintain a minority position. Women's Wear Daily, Allison Collins, November 15, 2021
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External links
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