Social token
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A social token is a type of cryptocurrency used to monetize a brand.[1] They can be personal (or creator tokens) or community tokens.[2] The value of a social token revolves around the brand issuing it,[3] and are used by holders as a way to feel belonging to a certain group.[4]
Social token are usually used by creators, as a way to monetize their personal brand. They provide creators with a means to get paid by selling the tokens, with buyers receiving special perks, such as meet and greets with the creators.[5] The rewards associated with each token is determined by the creator.[6]
References
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