Smart Design

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Smart Design
Company typePrivate
IndustryDesign firm, industrial design, interaction design, branding
Founded1980; 46 years ago (1980)
FounderDavin Stowell
Headquarters
New York City
,
United States
Area served
Worldwide
Key people
Davin Stowell, Richard Whitehall, Tucker Fort
Websitesmartdesignworldwide.com

Smart Design is a design consultancy based in New York City.[1] Smart was founded in 1980 by industrial designers Davin Stowell, Tom Dair, Tucker Viemeister, and Tamara Thomsen, with Stowell as CEO.[2][3][4] The firm has been a prominent presence in the design industry since the late 1980s, as design competency increasingly came to be seen as "key to industrial competitiveness".[5][6][7]

In addition to its NYC headquarters, the company has at various times had offices in San Francisco, Barcelona, and London, and has worked with clients including HP, Johnson & Johnson, Gillette, BBVA, PepsiCo's Gatorade, and Pyrex.[8][9] In 2012, the company worked with the City's Taxi and Limousine Commission to redesign NYC's iconic taxis as part of a collaboration with Nissan titled the Taxi of Tomorrow,[10][11][12] and also developed the now ubiquitous logo and decals found on the city's yellow taxis and green boro taxis.[13][14]

The firm is best known for its design of the original Oxo Good Grips line in 1989, and longstanding relationship with Oxo, which continues to this day.[15] The Good Grips potato peeler, the first in what would become a large range, was designed with OXO founder Sam Faber's wife Betsy in mind, who suffered from Arthritis.[16][17][18][19][20] The Good Grips range of products is often cited as an archetypal example of an approach to industrial design involving user-centered prototyping and iteration, and where considerations of human factors and accessibility make a product better for all users.[21][22][23][24] The Good Grips line is represented in the permanent collections of the Cooper Hewitt Smithsonian Design Museum and New York's Museum of Modern Art.[25]

In 2010, the company won the National Design Award for product design from the Smithsonian's Cooper Hewitt.[26]

References

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