Sigma Boy

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"Sigma Boy"
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Single by Betsy and Maria Iankovskaia
LanguageRussian
Released4 October 2024
Genre
Length2:14
SongwriterMikhail Chertishchev (ru)
Music video
"Sigma Boy" on YouTube

"Sigma Boy" (Russian: "Сигма Бой") is a song by Russian bloggers 11-year-old Betsy and 12-year-old Maria Iankovskaia, released as a single by the record label Rhymes Music (ru) on 4 October 2024.[1] It became viral on TikTok and charted on Spotify, YouTube, Shazam, Apple Music, and iTunes.[a] On Spotify, it topped the Viral 50 Global chart.[b] It is known to be a popular meme amongst Generation Alpha.

Background and release

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Betsy had been recording songs for several years.[22] Notably, her "Simple Dimple Pop It Squish" ("Симпл Димпл Поп Ит Сквиш") was popular in Asia.[23] Maria Iankovskaia is a blogger and a regular host at СTC Kids, a Russian children's TV channel.[c] On 19 October 2024, Betsy and Maria received the CTC Kids' SuperLikeShow award in the "Super Trend" category. They also performed their song "Sigma Boy" on stage during the award ceremony.[26]

The song was written by Betsy's father, composer Mikhail Chertishchev (ru),[2] in collaboration with rock singer Mukka (ru),[27] most notable for the song "Girl with a Bob Haircut" (Russian: "Девочка с каре").[28] According to Chertishchev, when writing songs, they come to him spontaneously and do not initially "have any meaning". He records them on a dictaphone and later evaluates their "virality".[29]

The song's success is credited to TikTok's "word-of-mouth". Notably, German TikToker Streichbruder started a trend in which he would play the song at full volume in public transport.[30]

Reception

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The song has been described by some as "brain rot", due to its lyrics being seen as "nonsensical" because of its use of the term "sigma".[30]

According to Betsy, the song's meaning is "the idea is that Masha and I are so cool, and the Sigma Boy is trying to win us over, and we are trying to win him over too".[27][29] She has also explained that "the Sigma Boy is a very self-confident boy who doesn't need anyone. At the same time, all the girls fall in love with him."[d]

Ukraine’s Center for Countering Disinformation have condemned the song, describing it as a "weapon of Moscow's information warfare" and part of Russia's efforts to "cement its narratives and cultural influence".[33] Foreign Ministry Spokeswoman Maria Zakharova denounced the criticism on the Song, calling such remarks "madness" and "clinical Russophobia".[34]

Ultra-conservative Russian Orthodox movement Sorok Sorokov has accused its creators of sexualizing children and urged the Russian Prosecutor General's Office to investigate. Songwriter Chertishchev has dismissed the allegations.[33]

Charts

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See also

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Footnotes

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  1. ^ The Russian Streaming chart was launched in late March 2025. Therefore, "Sigma Boy" did not have a full run on the chart.

Notes

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  1. ^ [2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18]
  2. ^ [19][20][21]
  3. ^ [24][25]
  4. ^ [31][32]

References

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  27. ^ a b Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).[permanent dead link]
  28. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  29. ^ a b Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
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  34. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  35. ^ "Betsy / Мария Янковская – Sigma Boy" (in German). Ö3 Austria Top 40. Retrieved 6 February 2025.
  36. ^ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Select 1. týden 2025 in the date selector. Retrieved 19 January 2025.
  37. ^ "Betsy / Мария Янковская – Sigma Boy" (in German). GfK Entertainment charts. Retrieved 7 February 2025.
  38. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
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  40. ^ "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select 1. týden 2025 in the date selector. Retrieved 19 January 2025.
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