Shore Fire Media

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Shore Fire Media
IndustryMarketing, public relations
FoundedBrooklyn, New York, US (1990)
FounderMarilyn Laverty
Headquarters
Brooklyn, New York
Nashville, Tennessee
Los Angeles, California
,
US
Number of locations
3
WebsiteShoreFire.com

Shore Fire Media is a public relations firm based in Brooklyn, New York, that specializes in entertainment and popular culture.[1][2][3][4][5] In 2023, Shore Fire's clients had 43 Grammy nominations.[6]

History

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Shore Fire Media was founded in 1990 by Marilyn Laverty in a small office in Brooklyn, New York, with one employee and two desks, and future company co-president Mark Satlof as a consultant.[7][8]

Laverty previously had worked for 13 years at Columbia Records, rising to become VP of publicity.[9][10] In 2016, Billboard named Laverty one of the music industry's most powerful female executives in its annual "Women in Music" issue.[11] She has had a long-standing relationship with musician Bruce Springsteen as his publicist.[12]

While the company originally focused on the music industry, it later branched into a wider client base including venues, businesses, websites, books, and non-music events.[13]

In 2013,[1] 2014,[2] 2015,[3] 2018,[14] and 2019, The New York Observer named Shore Fire to its annual PR Power 50 List of the most powerful entertainment and media PR firms.[15] In 2016, The Observer listed Shore Fire as New York City's top arts/culture/media firm,[4] and was recognized again in 2023 for music and entertainment.[6]

In 2013, Shore Fire opened an office in Nashville, Tennessee.[16] In January 2018, Shore Fire opened an office in Los Angeles, California.[17]

In December 2019, the entertainment marketing and content development company Dolphin Entertainment acquired Shore Fire.[18]

References

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