Seth Godin
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Seth Godin | |
|---|---|
| Error creating thumbnail: Godin in 2009 | |
| Born | 1960 (age 65–66) |
| Alma mater | Stanford University Tufts University |
| Occupations | Author, entrepreneur |
| Website | sethgodin |
Seth W. Godin, also known under his pen name as "F. X. Nine" (born 1960), is an American author, marketing expert, entrepreneur, and a former dot-com business executive.[1][2][3][4]
Early life and education
[edit | edit source]Seth W. Godin graduated from Williamsville East High School in Williamsville, New York in 1978.[5]
He attended in Tufts University, graduating with a degree in computer science and philosophy. He also earned an MBA from Stanford Graduate School of Business.[6]
Career
[edit | edit source]After leaving Spinnaker in 1986, Godin self-funded Seth Godin Productions with $20,000 as a book packaging business. He operated this venture out of a studio apartment in New York City.[7] He and Mark Hurst co-founded Yoyodyne, a permission marketing company named after the fictional Yoyodyne in The Adventures of Buckaroo Banzai Across the 8th Dimension.[8][9]
Business ventures
[edit | edit source]Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake.[7][10] In 1998, he sold Yoyodyne to Yahoo! for $29.6 million[11][12] and became Yahoo's vice president of direct marketing.[13]
In March 2006, Godin launched Squidoo.[14] By July 2008, Squidoo had become one of the 500 most visited sites in the world.[15] In 2014, it was sold to HubPages.[16]
Godin founded altMBA, a 4-week online workshop, in 2015.[17] He also runs a podcast called Akimbo.[18]
Awards
[edit | edit source]Godin received the following awards:
- Forbes Business Book of the Year, 2004[19] for Free Prize Inside
- New York Times, USA Today & Wall Street Journal bestseller, The Dip[20]
- Business Week bestseller, The Dip[21]
- Business Week named Linchpin among its "20 of the best books by the most influential thinkers in business" on November 13, 2015.[22]
- American Marketing Association's Marketing Hall of Fame, 2018[23]
- Time 25 best blogs of 2009[24]
- The 2018 Jack Covert Award for Contribution to the Business Book Industry Winner [1]
Personal life
[edit | edit source]Godin and his wife Helene live in Hastings-on-Hudson, New York. They have two adult sons.[25]
Selected works
[edit | edit source]- Godin, Seth. Permission Marketing: Turning strangers into friends and friends into customers. London, Pocket Books, 2007.
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- The Song of Significance: A New Manifesto for Teams. 2023. Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
References
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- ^ Yahoo Acquiring Yoyodyne Wired.com. October 12, 1998.
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- ^ Eric Enge Interviews Seth Godin on Stone Temple Consulting. June 20, 2007
- ^ Traffic Details: Squidoo.com on Alexa.com. Retrieved July 18, 2008
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- ^ Seth Godin on Stepping Up and Making it Happen
External links
[edit | edit source]
Wikimedia Commons has media related to [[commons:Lua error in Module:WikidataIB at line 506: attempt to index field 'wikibase' (a nil value).|Lua error in Module:WikidataIB at line 506: attempt to index field 'wikibase' (a nil value).]].
Wikiquote has quotations related to Seth Godin.
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- Spotlight On Interview
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Categories:
- Living people
- American male bloggers
- American bloggers
- American business theorists
- Advertising theorists
- Marketing theorists
- American marketing people
- People from Hastings-on-Hudson, New York
- People from Williamsville, New York
- Writers from Mount Vernon, New York
- Stanford Graduate School of Business alumni
- Tufts University alumni
- Tufts University School of Engineering alumni
- Williamsville East High School alumni
- 1960 births