Seesmic

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Seesmic
Original authorsLoïc Le Meur
Johann Romefort
Repository
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Engine
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    Operating systemMicrosoft Windows, Mac OS (Desktop) Linux (Web)
    iOS, Android, Windows Phone 7, BlackBerry OS (Mobile)
    PlatformMicrosoft Silverlight (Desktop)
    TypeCustomer relationship management, Social media
    LicenseFreeware
    Websitewww.seesmic.com

    Seesmic was a suite of freeware web, mobile, and desktop applications which allowed users to simultaneously manage user accounts for multiple social networks, such as Facebook and Twitter.

    Launched in 2008 by French entrepreneur Loïc Le Meur, the service was initially a video sharing website, billed as a cross between YouTube and Twitter, allowing short video comments to be published online.[1] Le Meur shut down the service in 2009 due to its stagnating user base, and then relaunched Seesmic as a social networking tool, with a suite of desktop, mobile and web apps integrating streams from Twitter, Facebook and other social media sites. Following the failure to monetize the company, in 2011 Seesmic was relaunched yet again as a customer relations management app.[2]

    History

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    Starting out life as a video blogging website, its original aim was to make video uploading from webcams easier to promote online video conversations.[3] Seesmic made its debut at the Demo tech conference where it was called the "Twitter of video".[4] It had 20,000 users and 70,000 viewers per month as of 2008.[5] On 3 April 2008, Seesmic announced that it had purchased Twhirl, an Adobe AIR based Twitter client.[6]

    In 2009, Loïc Le Meur, Seesmic's founder, announced that the video portion of the site had stagnated as it struggled to attract new users. He refocused the site, changing the objective from creating a new video social networking site to creating a suite of tools that would instead aggregate content from other social networking sites such as Twitter and Facebook.[7][8] The video site, whilst remaining available, was relegated to a different domain name.

    Le Meur moved from Paris to San Francisco to relaunch Seesmic due to the perception that it would stand a better chance of success there. It was backed by a number of investors, the primary one being Atomico, a venture group that includes Niklas Zennstrom and Janus Friis, who sold Skype to eBay in 2005 for $2.6 billion.[9] In January 2010 Seesmic acquired Ping.fm.[10] In March 2010, Seesmic reached 1 million registered users.[11]

    Seesmic produced a number of social network clients including:

    In August 2011, Seesmic announced it was moving into the Customer Relations Management business, releasing Android and iOS CRM apps that interfaced with Salesforce.com. The former social media apps were being maintained as a "second branch" of the company.[15]

    In September 2012, Seesmic was acquired by HootSuite.[16][17]

    References

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    1. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
    2. ^ Loic Le Meur: Why Seesmic Isn't a Failure – TechCrunch TV, 7 July 2011
    3. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
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    9. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
    10. ^ Pinging In The New Year: Seesmic Acquires Ping.fm. TechCrunch (4 January 2010). Retrieved on 2013-09-21.
    11. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
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    13. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
    14. ^ Even Seesmic Bails On Blackberry. Who's Next? – TechCrunch, 20 June 2011
    15. ^ Seesmic now offers two product suites: Seesmic CRM and Seesmic Social – Seesmic Blog, 31 August 2011
    16. ^ HootSuite Acquires Seesmic – HootSuite Blog, 6 September 2012
    17. ^ Seesmic has been acquired by HootSuite Archived 23 September 2013 at the Wayback Machine – Seesmic Blog, 6 September 2012