Sam Ashford

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Sam Ashford
Personal information
Full name Samuel Kenneth Ashford[1]
Date of birth (1995-12-21) 21 December 1995 (age 30)[2]
Place of birth Chelmsford, England
Height 6 ft 1 in (1.85 m)[3]
Position(s)
Team information
Current team
 AFC Totton
(on loan from Woking)
Youth career
Tottenham Hotspur
Senior career*
Years Team Apps (Gls)
2014–2015 Maldon & Tiptree 8 (0)
2015 Heybridge Swifts 7 (0)
2015–2017 Stansted 59 (21)
2017 Witham Town 8 (1)
2017–2018 Brightlingsea Regent 12 (1)
2018 Witham Town 17 (8)
2019 East Thurrock United 10 (2)
2019 Concord Rangers 8 (3)
2019 Witham Town 20 (10)
2019–2020 Hemel Hempstead Town 29 (10)
2020–2022 Crawley Town 20 (1)
2021 → Woking (loan) 14 (4)
2022–2023 Ayr United 47 (4)
2023–2024 Cliftonville 23 (6)
2024–2025 Wealdstone 28 (7)
2025– Woking 12 (1)
2025– → AFC Totton (loan) 0 (0)
International career‡
2018 England C 2 (0)
* Club domestic league appearances and goals as of 21:57, 4 September 2025 (UTC)
‡ National team caps and goals as of 15:51, 23 June 2020 (UTC)

Samuel Kenneth Ashford (born 21 December 1995) is an English professional footballer who plays as a centre forward or winger for National League club Woking. He's currently on loan to National League South side AFC Totton.

He played for Tottenham Hotspur's academy before starting his career non-league football with Maldon & Tiptree in 2014. He later played for Heybridge Swifts, Stansted, Witham Town and Brightlingsea Regent before joining National League South side East Thurrock United in 2019. He also played at this level with Concord Rangers and Hemel Hempstead Town before joining EFL League Two club Crawley Town in summer 2020. He had a loan spell at Woking in the National League in 2021 before joining Scottish Championship club Ayr United in January 2022. He is a former England C international.

Early life

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Ashford was born in Chelmsford.[3]

Club career

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Ashford joined the academy of Tottenham Hotspur at the age of 8 before being released by the club at under-14 level.[4][5]

After spells with Maldon & Tiptree, Heybridge Swifts and Essex Senior League side Stansted,[6][7][8] where he scored 32 goals in 68 appearances,[3] Ashford joined Witham Town in 2017.[7] In November 2017, Ashford joined Brightlingsea Regent,[9] before leaving the club in February 2018, having made only a handful of appearances as a result of injury.[10] He rejoined Witham Town later that year.[11]

In January 2019, Ashford joined National League South side East Thurrock United,[12] before joining fellow National League South side and local rivals Concord Rangers later that year, where he made 8 appearances, scoring 3 goals.[13][14] While signed to Concord Rangers he returned briefly to Witham Town for the final game of the 2018–19 season, scoring in that game, after Concord failed to make the play-offs.[15] Ashford signed for fellow National League South side Hemel Hempstead Town in the summer of 2019.[16] Ashford scored for Hemel on the opening game of the 2019–20 season in a 4–1 victory over Hungerford Town.[17] He scored 10 goals in 29 league appearances across the 2019–20 season.[18]

Following the expiry of his contract at Hemel Hempstead Town, Ashford joined League Two side Crawley Town in summer 2020 on a two-year contract.[19][20] On his debut for the club on 5 September, Ashford scored Crawley's only goal of their 3–1 home defeat to Millwall in the EFL Cup.[21] After 14 appearances for Crawley,[22] Ashford joined Woking on loan until the end of the season on 5 March 2021.[23] He scored his first goal for Woking the following day on his debut, heading in the opening goal of a 3–0 win over King's Lynn Town.[24] He scored his first league goal for Crawley in a 2–2 draw with Harrogate Town on 21 September 2021.[25] He scored twice in 15 matches for Crawley during the 2021–22 season.[25]

On 29 January 2022, Ashford signed for Scottish Championship club Ayr United on a free transfer.[26] He signed an 18-month contract with the club.[27] He made his debut later that day as a substitute in a 1–1 draw with Hamilton Academical, and scored Ayr's equaliser 7 minutes after coming on as a substitute.[28]

On 23 August 2023, Ashford signed for NIFL Premiership club Cliftonville.[29] He scored 8 goals in 29 matches in all competitions, including one in the 2023–24 Irish Cup final which Cliftonville would win 3–1, before leaving the club at the end of the season.[18][30]

On 20 June 2024, Ashford joined National League side Wealdstone on an initial one-year deal.[31]

On 24 March 2025, Ashford returned to fellow National League side, Woking on a permanent basis for an undisclosed fee.[32] On the 27 November 2025, Ashford went out on loan to National League South side AFC Totton to get some match fitness after he had suffered a broken collar bone earlier in the season. [33]

International career

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He made two appearances for the England C team in 2018.[11]

Playing style

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Ashford plays as a centre forward and winger.[4]

Personal life

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His father Mark Ashford is manager of non-league club Witham Town; Sam played under Mark at the club.[15][11]

Career statistics

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As of match played 25 November 2025
Appearances and goals by club, season and competition
Club Season League National Cup[a] League Cup[b] Other Total
Division Apps Goals Apps Goals Apps Goals Apps Goals Apps Goals
Maldon & Tiptree 2014–15[34] Isthmian League Division One North 8 0 0 0 — 0 0 8 0
Heybridge Swifts 2014–15[35] Isthmian League Division One North 5 0 0 0 — 0 0 5 0
2015–16[35] Isthmian League Division One North 2 0 0 0 — 1[c] 0 3 0
Total 7 0 0 0 0 0 1 0 8 0
Stansted 2015–16[36] Essex Senior League 31 8 0 0 — 4 0 35 8
2016–17[36] Essex Senior League 28 13 0 0 — 1 0 29 13
Total 59 21 0 0 0 0 5 0 64 21
Witham Town 2017–18[37] Isthmian League Division One North 8 1 1 1 — 3[d] 0 12 2
Brightlingsea Regent 2017–18[38] Isthmian League Premier Division 12 1 0 0 — 0 0 12 1
Witham Town 2018–19[39] Isthmian League North Division 17 8 1 0 — 3[e] 3 23 11
East Thurrock United 2018–19[18] National League South 10 2 0 0 — 0 0 10 2
Concord Rangers 2018–19[18] National League South 8 3 0 0 — 0 0 8 3
Witham Town 2018–19[39] Isthmian League North Division 1 1 0 0 — 0 0 1 1
Hemel Hempstead Town 2019–20[8] National League South 29 10 1 0 — 5[f] 4 35 14
Crawley Town 2020–21[22] League Two 8 0 2 0 1 1 3[g] 0 14 1
2021–22[25] League Two 12 1 0 0 1 1 2[g] 0 15 2
Total 20 1 2 0 2 2 5 0 29 3
Woking (loan) 2020–21[18] National League 14 4 0 0 — 1[h] 0 15 4
Ayr United 2021–22[18] Scottish Championship 13 2 0 0 0 0 0 0 13 2
2022–23[18] Scottish Championship 32 2 4 1 3 0 3 0 42 3
2023–24[18] Scottish Championship 2 0 0 0 4 0 0 0 6 0
Total 47 4 4 1 7 0 3 0 61 5
Cliftonville 2023–24[18] NIFL Premiership 23 6 4 2 1 0 1 0 29 8
Wealdstone 2024–25[18] National League 28 7 3 0 — 2[i] 0 33 7
Woking 2024–25[18] National League 8 0 0 0 — 0 0 8 0
2025–26[18] National League 4 1 0 0 — 2[j] 0 6 1
Total 12 1 0 0 — 2 0 14 1
AFC Totton (loan) 2025–26[40] National League South 0 0 0 0 — 0 0 0 0
Career total 303 70 16 4 10 2 31 7 362 83
  1. ^ Includes FA Cup, Scottish Cup, Irish Cup
  2. ^ Includes EFL Cup, Scottish League Cup, NIFL Cup
  3. ^ 1 appearance in Alan Turvey Trophy
  4. ^ 1 appearance in FA Trophy, 1 appearance in Alan Turvey Trophy, 1 appearance in Essex Senior Cup
  5. ^ 3 appearances and 1 goal in FA Trophy, 1 appearance in Alan Turvey Trophy, 1 appearance and 1 goal in Essex Senior Cup
  6. ^ 1 appearance and 2 goals in the FA Trophy; 4 appearances and 2 goals in the Herts Senior Cup
  7. ^ a b Appearance(s) in EFL Trophy
  8. ^ 1 appearance in FA Trophy
  9. ^ 1 appearance in the National League Cup; 1 appearance in the FA Trophy
  10. ^ 2 appearance in National League Cup

Honours

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Cliftonville

References

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  18. ^ a b c d e f g h i j k l Sam Ashford at Soccerway. Retrieved 21 July 2020.Lua error in Module:WikidataCheck at line 29: attempt to index field 'wikibase' (a nil value).
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[edit | edit source]
  • Sam Ashford at SoccerwayLua error in Module:WikidataCheck at line 29: attempt to index field 'wikibase' (a nil value).
  • Sam Ashford at SoccerbaseLua error in Module:WikidataCheck at line 29: attempt to index field 'wikibase' (a nil value).
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