SAIC (marque)

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SAIC
Product typeElectric cars
OwnerSAIC Motor and Huawei
Produced bySAIC Motor
CountryChina
IntroducedApril 2025; 1 year ago (2025)
Related brands
Websitehima.auto/shangjie
Chinese name
Simplified Chinese尚界
Transcriptions
Standard Mandarin
Hanyu PinyinShàngjiè

SAIC (Chinese: 尚界; pinyin: Shàngjiè) is a Chinese electric vehicle brand established in 2025 by SAIC Motor. It is part of Huawei's HIMA multi-brand collaboration model, where Huawei handles product creation and design, provides technologies such as full-stack ADAS solutions and infotainment systems.

SAIC is named after its manufacturer, SAIC Motor.[1]

History

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In April 2025, Yu Chengdong (Richard Yu), revealed in an interview that the fifth HIMA brand, developed in collaboration with SAIC Motor, which would be named Shangjie (尚界) in Chinese. The brand targets younger audience, and positioned as the most affordable among other HIMA brands. It occupies the mainstream market below the 200,000 yuan price segment.[2]

SAIC Motor invested 6 billion yuan and deployed over 5,000 engineers to integrate Huawei's systems and components into the planned model, internally codenamed ES39. The company also invested in a 'super factory' mirrored after Seres super factory in Chongqing that produces AITO models.[3]

Teasers of its first product, the SAIC H5, were first shown in July 2025.[4] The H5 went on sale in September 2025. Shortly after the launch event, HIMA announced that the SAIC H5 secured over 10,000 firm orders within the first hour. SAIC targets a monthly sales of 20,000 vehicles for the H5.[5]

SAIC Motor and Huawei's dedicated platform, which will be used by the SAIC marque, will not be used in any models until the brand's second model is complete. The brand's third model will be the first to be based on the new co-developed platform. Both upcoming models for the brand are crossover SUVs.[6]

Products

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Current models

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  • SAIC H5 (2025–present), compact SUV, BEV/EREV

See also

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References

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