Run It Up (Hanumankind song)
| "Run It Up" | ||||
|---|---|---|---|---|
| File:Run It Up (Hanumankind song).jpeg | ||||
| Single by Hanumankind | ||||
| from the album Monsoon Season | ||||
| Released | March 6, 2025 | |||
| Recorded | 2025 | |||
| Genre | Hip hop | |||
| Label | ||||
| Songwriters | Sooraj Cherukat, Nikhil Kalimireddy | |||
| Producer | Kalmi | |||
| Hanumankind singles chronology | ||||
| ||||
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"Run It Up" is a song recorded by Indian rapper Hanumankind, released on March 6, 2025, through Capitol Records, and Universal Music.[1] It is the fourth track to his debut mixtape, Monsoon Season, and was one of the five promotional singles for the album.
Background and lyricism
[edit | edit source]The track was produced by Kalmi, and invokes Theyyam rituals by pairing the modern hip-hop production with chenda drums.[2][3]
Lyrically, the song sees Hanumankind vows to "run it up", for himself, others, and for his ancestors. Despite the negativity he's experienced, he's willing to place a bet on himself and push through, which is something that he doesn't want to lose.[4][5]
Music video
[edit | edit source]The music video, directed by Bijoy Shetty, features traditional Indian martial arts such as the kalaripayattu, gatka, thang ta and the Garudan thukkam.[6][7] Additionally to the Garuda in the latter art, the music video references the tribal deities Kandanar Kelan and Muthappan.[8]
Critical reception
[edit | edit source]On their year-end charts, Rolling Stone ranked "Run It Up" at #91 out of #100. With reviewer Clayton Purdom writing about how the track sees Hanumankind go "bigger than "Big Dawgs", employing a cast of dozens for a martial-arts brawl." Purdom also cites how the beat keeps pace while staying filled with classical Chenda drums, which grow more "manic" by the second. The beat sees Hanumankind "stand square in the middle of the chaos, fighting against the beat and winning".[9]
Praises elsewhere
[edit | edit source]
Prime Minister of India Narendra Modi praised Hanumankind and the music video on his radio show Mann Ki Baat, for promoting indigenous martial arts.[5][10][11]
Meteorologist for Fox 11 Los Angeles, Adam Kreuger, referenced the song in social media posts on Instagram. Hanumankind responded, writing "Legend" under the Instagram comment section of the post, and Kalmi writing “Thank u sirr (heart emoji).”[12]
Charts
[edit | edit source]| Chart (2025) | Peak position | Debut position | Weeks on chart |
|---|---|---|---|
| New Zealand Hot Singles (Recorded Music NZ) | 24 | 24 | 1[13] |
Credits and personnel
[edit | edit source]All credits received from Tidal.[14]
- vocals - Hanumankind
- producer - Kalmi
- composer - Hanumankind, Kalmi
- engineer - Amrith Raghunathan, Jordan Rugo
- Mixing engineer - Akash Sharavan
References
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