Roojai Insurance
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| Company type | Public limited company |
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| Industry | Insurance |
| Founded | 1948 |
| Headquarters | , |
Key people |
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| Total assets | |
| Website | roojai |
Roojai Insurance Public Company Limited is an insurance company headquartered in Bangkok, Thailand. The company offers a range of non-life insurance, including motor and health insurance, and has expanded its operations to Indonesia.
History
[edit | edit source]Roojai Insurance Public Company Limited began operations on 11 February 1948 under the name Maenam Warehouse Insurance Company Limited, providing general insurance services across various non-life segments. In 1994, following a change in major shareholding to Siam City Bank, the company was renamed Siam City Insurance Company Limited. A decade later, in 2004, the name was shortened to Siam City Insurance.
The company underwent a significant transformation in 2019 when it was acquired by FWD Group, a Hong Kong-based insurance and financial services provider. Post-acquisition, it was rebranded as FWD General Insurance Public Company Limited.[2] This marked its integration into a regional insurance network with expanded capabilities.
In 2022, Roojai Group, a Thai brokerage and insurtech founded in 2016 by Nicolas Faquet, acquired FWD General Insurance Public Company Limited from bolttech Group.[3] Following the acquisition, the company was renamed to Roojai Insurance Public Company Limited, marking its transition into a licensed insurer under the Roojai brand. That same year, Roojai entered the Indonesian market by launching a fully digital car insurance service in partnership with Sompo Indonesia.[4]
Roojai continued its growth in 2024 by acquiring DirectAsia Thailand from Hiscox Group, strengthening its position in the motor insurance market.[5] In the same year, Roojai acquired Lifepal,[6] one of Indonesia's largest digital insurance marketplaces. This strategic move enhanced Roojai's distribution capabilities and solidified its presence in the Indonesian insurtech ecosystem.
Products and Services
[edit | edit source]Motor insurance
[edit | edit source]- Compulsory motor insurance (Por Ror Bor)
- Voluntary motor insurance for cars and motorcycles, including options for electric vehicles
Health insurance
[edit | edit source]- Personal accident insurance
- Cancer insurance
Travel insurance
[edit | edit source]- Domestic and international travel insurance
Funding
[edit | edit source]Roojai completed a US$42 million Series B funding round in March 2023,[7] led by HDI International, a subsidiary of Germany's Talanx Group, with participation from the International Finance Corporation (IFC) of the World Bank Group. In 2025, the company raised US$60 million through a joint investment by Apis Partners Group and Asia Partners[8]. The funding will be used to expand operations in Thailand, scale in Indonesia, and pursue mergers and acquisitions.
References
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