ReelShort

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ReelShort is an American-based company owned by Crazy Maple Studio, which is backed and partially owned by Beijing-based digital publisher COL Group.[1] It is a short-form video streaming app specializing in duanjus designed for mobile viewing, often referred to as vertical entertainment.[2]

ReelShort's duanjus (short drama) emphasize rapid plot twists, heightened emotional conflicts, and minimal character development.[3][2] The production values are notably low, with simple sets, costumes, and a cast of predominantly unknown actors.[2]

Background

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Despite the failure of similar short-format television platforms in the United States, such as the closure of Quibi in 2020, it has become a popular format in China.[2] Initially filling a void created by movie theater closures during the COVID-19 pandemic, duanju became popular with Chinese viewers seeking quick entertainment.[4][2] ReelShort was founded in August 2022 to introduce duanju to an international audience.[2][5][6]

In January 2024, French outlets including France Inter, France Info, Midi Libre and Courrier International introduced ReelShort as the “TikTok of series,” marking its first broad media coverage in France.[7][8][9][10][11]

Production

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Crazy Maple Studio, the production company behind ReelShort, it was founded with the intention of introducing duanjus to an international audience.[2] The studio maintains an additional office in Shenzhen, China.[2]

Business model

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ReelShort uses a virtual currency system where users can purchase coins to unlock additional episodes of their shows.[12] These coins can be acquired by watching advertisements within the app or by purchasing them directly.[12][6]

Reelshort has seen a 992% increase in downloads between 2023 and 2024, from 3.4 million in Q1 2023 to 37 million in early 2024.[13]

In 2025, the app reportedly reached over 370 million downloads and generated $700 million in revenue.[14]

Programs

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  • Move Aside! I’m the Final Boss starring Adam Daniel[15]
  • You Fired a Tech Genius[15]
  • Don't Miss Me When I'm Gone[16]
  • Fated to My Forbidden Alpha[17]
  • Married at First Sight[2]
  • Never Divorce a Secret Billionaire Heiress[4]
  • Snatched a Billionaire to Be My Husband[2]
  • Son-in-Law's Revenge[4]
  • The CEO's Contract Wife[2]
  • The Double Life of My Billionaire Husband[3]
  • True Luna[6]
  • True Heiress vs. Fake Queen Bee[18]
  • Maid for my Nemesis[18]
  • The Virgin's Bucket List[18]
  • Love Me Two Times[19]
  • Daddy December[20]
  • Breaking the Ice[21]
  • The Senator's Son[22]
  • Saved by the Sexy Cowboy[23]
  • Wings of Fire: The Dragon Slayer Is My Ex-Lover
  • The Cursed Alpha's Mute Bride
  • Mommy Don’t Cry, Daddy is Sorry
  • Summer Situationship[24]
  • The Lost Son Returns as the Duke (in production)

See also

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References

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