Redken
 | |
| Product type | Hair products |
|---|---|
| Owner | L'Oréal Group |
| Country | United States |
| Introduced | 1960 |
| Markets | Worldwide |
| Website | www |
Redken is an American hair care brand owned by L'Oréal Group under the Professional Products division.
History
[edit | edit source]The company was founded in 1960 by Jheri Redding and Paula Kent, thus the name, "Red-ken." Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.[1]
In 1993, with sales at $160 million, Redken was sold to Cosmair, Inc,[2] the US licensee of L'Oréal. A year later, L'Oréal fully acquired Cosmair.[3]
Marketing
[edit | edit source]In 2014 Lea T became the face of Redken, thus making her the first openly transgender model to front a global cosmetics brand.[4][5][6]
In 2015, Suki Waterhouse became the face of Redken.[7]
For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Award of Earth Defender" to Redken in 2020.[8]
In 2024, Sabrina Carpenter was named the first global ambassador of Redken.[9]
References
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External links
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