Radisson Red
 | |
| Company type | Brand |
|---|---|
| Industry | Hospitality, Hotels, Tourism |
| Founded | 2015 |
Number of locations | 21 (2024)[1] |
Area served | Worldwide |
| Parent | |
| Website | www www |
Radisson Red (stylized as Radisson RED) is an international chain of full-service hotels operated by Choice Hotels International in the Americas and Radisson Hotel Group in the rest of the world.[2] Radisson Red is an upscale hotel with emphasis on modern design and technology. As of 2019, the brand has twenty three hotels either in operation or under development.
History
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Radisson Red was launched by Carlson Rezidor in 2015 along with the brand Quorvus Collection, the first brands launched by the company since 1987.[3] Initial plans were to launch 60 Radisson Red hotels by 2020 with the first opening in Brussels, Belgium on April 18, 2016.[4]
The first Radisson Red in the United States opened in 2016 in Minneapolis, Minnesota[5] with a second U.S. location in Portland, Oregon (Radisson RED Portland Downtown; now operating as Hotel Vance, Portland, a Tribute Portfolio Hotel) in November 2018.[6] It continued its expansion with a hotel in Campinas, Brazil in August 2017, Cape Town, South Africa in September 2017, and Glasgow, United Kingdom on April 30, 2018[7] As of 2019, the brand had twenty three hotels either in operation or under development.[8]
In early 2024, Radisson Red inaugurated its first property in Germany by rebranding and refurbishing a former Park Plaza in Berlin.[9]
Concept
[edit | edit source]Radisson Red is targeted to guests with an "ageless millenial mindset", incorporating more art, music and fashion into its services and offerings with a focus on communal spaces such as the bars and lobbies, digital customer service, and bold color interiors.[10] It has its own branded restaurant, called OUIBAR,[11] and is marketed more at millennials.[12] The brand's emphasis is on modern design, technology, and quick food service.[13]
See also
[edit | edit source]References
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- ^ ahgz.de (German) 24 January 2024
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External links
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