Punch (website)
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| Founded | 2013 |
|---|---|
| Country of origin | US |
| Owner | Vox Media |
| Founder(s) | Talia Baiocchi Aaron Wehner |
| Editor | Talia Baiocchi (editor-in-chief) Chloe Frechette (deputy editor) |
| URL | https://www.punchdrink.com |
Punch is an online media website covering drinks, drinking culture, and nightlife. The website was founded by Talia Baiocchi and Aaron Wehner in 2013.[1] Vox Media acquired Punch in 2021 as a companion site to Eater.[2] The site has been recognized six times by the James Beard Foundation Awards.[3]
History
[edit | edit source]The drinks and nightlife site Punch is a brand of the digital media company Vox Media.[4] It covers drinking culture and home bartending, offering feature stories and guides alongside a cocktail recipe database with over 2,500 recipes. The property earns revenue via advertising, sometimes displaying content generated by Vox Creative.[5]
Punch was founded in 2013 by current editor-in-chief Talia Baiocchi and Aaron Wehner, with Baiocchi serving as the site’s editor-in-chief. The site was initially focused around wine, spirits, cocktails, and nightlife.[6][1] In August 2021, Punch was acquired by Vox Media as a companion brand to Eater, expanding coverage to include social videos.[4] In 2023, Punch launched Pre Shift, a newsletter for the hospitality industry, in collaboration with Eater.[7]
Organization
[edit | edit source]In 2013, Leslie Pariseau joined Punch as the site's founding deputy editor, and later, features editor.[8] In 2023, Jess Mayhugh joined as Punch’s managing editor; and in November 2024, Chloe Frechette was named executive editor.[9] Talia Baiocchi was named the GM of Punch as well as Eater, Thrillist, and PS — Vox Media’s lifestyle editorial brands — in November 2024.[10]
Reception
[edit | edit source]Punch has been described by The Wall Street Journal as "a hip online magazine devoted to wine and cocktails."[8]
The brand's content has been nominated for six and won three James Beard Foundation Awards.[3]
References
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