Price analysis
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Price analysis is the study of how a price relates to other things such as product demand. Its specific meaning varies in contexts such as marketing and general business.
Marketing
[edit | edit source]In marketing, price analysis refers to the analysis of consumer response to theoretical prices assessed in survey research.
Business
[edit | edit source]In general business, price analysis is the process of evaluating a proposed price independent of cost and profit.[1][2] Price analysis began in 1939 when economist Andrew Court decided to analyze prices to better understand the environmental factors that influence this practice.[3] Price analysis is dependent on the characteristics of the marketing system in place within a certain country.[4] In developing countries researchers use it to help better understand data.[5]
Other
[edit | edit source]The term may refer to converting a price to a unit price, e.g., per unit of area.
References
[edit | edit source]- ^ Federal Acquisition Regulation 15.404-1(b) - Proposal Analysis Techniques, accessed 22 January 2019
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- ^ Jones, William O. "The structure of staple food marketing in Nigeria as revealed by price analysis." Food Research Institute Studies 8.1387-2016-116153 (1968): 95-123.
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External links
[edit | edit source]- Error creating thumbnail: File missing Media related to Lua error in Module:Commons_link at line 62: attempt to index field 'wikibase' (a nil value). at Wikimedia Commons
