Plausible Analytics

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Plausible Analytics
DeveloperPlausible Analytics
Repository
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Written inElixir
Engine
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    Available inEnglish
    TypeWeb analytics
    LicenseAGPLv3
    Websiteplausible.io

    Plausible Analytics is an open-sourced web analytics software as a service (SaaS) platform, developed and hosted in the EU. It tracks visits to websites and shows website performance reports for their analysis and improvement of websites.

    Overview

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    Plausible Analytics was founded by Uku Täht in December 2018 and launched in 2019 by Uku Täht and Marko Saric.[1] It is developed and maintained by a small, distributed team and funded through subscriptions to its SaaS version. The startup is self-funded and bootstrapped.[2]

    Plausible Analytics offers a cloud solution as well as the ability to self-host. It has been open-sourced.[3] The platform is developed in the Elixir programming language. It is licensed under the GNU Affero General Public License v3 (AGPLv3).[4]

    Plausible Analytics is privacy-friendly and compliant with the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) and does not rely on cookies or persistent identifiers to track visitors.[3]

    Reception

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    In October 2020, Plausible Analytics was judged to be the fastest-growing open-source startup by TechCrunch.[2] In 2021, Plausible's WordPress plugin was noted as a simpler alternative to Google Analytics.[5][6] The co-founder announced reaching $1 million in annual recurring revenue in June 2022.[1] As of June 2025, Plausible tracked over 173 billion pageviews[7] across 502,920 websites.[8]

    Some notable customers include the Scottish government[9] and The Steve Jobs Archive site.[10]

    See also

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    References

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