Pexels
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| Type of business | Subsidiary |
|---|---|
| Available in | 28 languages |
| Founded | 2014 |
| Headquarters | Germany |
| Area served | worldwide |
| Owner | Canva |
| Founder(s) | Bruno Joseph, Ingo Joseph |
| CEO | Clifford Obrecht |
| Industry | Stock photography, Stock footage |
| Employees | 40 |
| URL | www.pexels.com |
Pexels is a provider of stock photography and stock footage. It was founded in Germany in 2014 and maintains a library with over 3.2 million free stock photos and videos.[citation needed]
History
[edit | edit source]Pexels was founded by twin brothers Ingo and Bruno Joseph in Fuldabrück, Hesse.[1] The brothers started the platform in 2014 with around 800 photos.[1] Daniel Frese joined the team in 2015.[1][2] The graphic design platform Canva acquired Pexels in 2018 for an undisclosed amount.[3][4]
Business model
[edit | edit source]Pexels provides media for online download, maintaining a library that contains over 3.2 million photos and videos, growing each month by roughly 200,000 files.[1] The content is uploaded by the users and reviewed manually. Using and downloading the media is free, the website generates income through advertisements for paid content databases. There is also a donation option for users, and while attribution of the content creator is not required, it is appreciated.[1] Through the merger with Canva, Pexels' database is available in the Canva application.[5]
Pexels is committed to providing a diverse database, for example by including LGBTQ+ stock content, and through a partnership with Nappy, a platform that focuses on POC content.[6]
License
[edit | edit source]Pexels originally offered photos under the CC0 Creative Commons license.[7][8][9] Instead, it has their own set of rules for the use of their photos and footage.[10] Their license does not permit the user to sell unaltered copies of a photo or video or to resell the content on other stock platforms. It is not allowed to suggest that the people or brands in the images or footage endorse a product or a brand. The photos or videos downloaded from Pexels cannot be used in trademarks, business names, or service marks. Identifiable people from the photos or videos cannot be shown in a negative or offensive way.[11]
Staff
[edit | edit source]The Pexels staff consists of the three founders, who live in Berlin, Germany, and a team of 40 who are based in Germany, other parts of Europe, and North and South America. The company does not have headquarters; all staff work from their respective homes. Bruno and Ingo Joseph were CEOs until November 2018, when Clifford Obrecht, founder of Canva, became CEO of the company.[1][12] Bruno Joseph was reinstated as CEO in July 2020, but left the company in 2022.[13]
See also
[edit | edit source]References
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- ^ Request from Unternehmensregister, 16.11.2018, retrieved 12.04.2021.
- ^ Request in Bundesanzeiger Unternehmensregister, 09.07.2020, retrieved 21.04.2021.