Per Sundin
Per Sundin | |
|---|---|
| Born | Per Urban Sundin 1963 (age 62–63) Sweden |
| Alma mater | Mid Sweden University (B.Sc.) |
| Occupation | Music executive |
| Years active | 1989–present |
| Employer | Pophouse Entertainment |
| Known for | Work with Avicii, Tove Lo, Swedish House Mafia, ABBA; co-founder of Avicii Experience |
| Title | Chief Executive Officer, Pophouse Entertainment |
Per Urban Sundin (born 1963) is a Swedish music executive who has been the chief executive officer (CEO) of Pophouse Entertainment since 2019.[1][2] Previously, he served as the managing director of Universal Music Sweden and president of Universal Music Nordics from 2008 to 2019.[3]
Sundin is known for his work with musicians such as Avicii, Tove Lo, Swedish House Mafia, and ABBA.[4][5] He is also the co-founder of Avicii Experience, a museum dedicated to Avicii with whom he worked closely after signing him in 2010.[6][7][8]
He has been credited for his role in the rise of Spotify and music streaming, which is depicted in the Netflix TV series The Playlist.[9][10]
Early life and education
[edit | edit source]Sundin was born in 1963 in Sweden.[11] He attended Mid Sweden University, where he graduated with a degree in systems science.[11][12]
Career
[edit | edit source]Sundin started his career as a marketing manager at CBS Associated Records, now part of Sony Music, in 1989.[13] He was promoted to the marketing director position in 1991.[13] Soon, he left CBS Records and worked with the national radio channel, Radio City, and Swedish commercial TV channel, TV4, as an artist manager.[13][12]
In 1998, he rejoined Sony Music Sweden as managing director.[13][14] Three years later, in 2001, he became the managing director of Sony Music in the Nordic region.[13]
Between 2004 and 2008, Sundin served as the CEO of Sony BMG after the merger between Sony and BMG.[13]
In 2008, Sundin joined Universal Music Sweden as the chairman and CEO.[13] At Universal Music, he was a witness in the trial against The Pirate Bay co-founder, Peter Sunde, in Malmö.[15][16] In the same year, he became the first music label executive to partner with Spotify and thereby opened the door for the streaming platform.[15] His instrumental role in the rise of Spotify is portrayed in the Netflix drama, The Playlist.[17][18]
In 2010, Sundin signed Avicii to Universal Music, where Avicii in 2011 released his track, "Levels".[19][20]
In August 2019, Sundin joined Pophouse Entertainment, an entertainment company co-founded by Conni Jonsson and ABBA-member Björn Ulvaeus, as the CEO.[21][22] Under his tenure, Pophouse Entertainment has among other things acquired the publishing and recording rights of Swedish House Mafia in March 2022, and bought Swedish podcast producer Perfect Day Media.[23][24][25]
References
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Further reading
[edit | edit source]- Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
- Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).