Surinaamse Brouwerij
| File:Parbo Bier Logo.png | |
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| Location | Paramaribo, Suriname |
|---|---|
| Opened | 1954 |
| Parent | Heineken International |
| Website | Parbo Bier |
Surinaamse Brouwerij (English: "Surinamese Brewery") is the primary beer producer in Suriname. The brewery produces Parbo Bier and Parbo Power Stout.[1][2]
History
[edit | edit source]The brewery was founded in 1954 in the Beekhuizen neighborhood of Paramaribo by two brothers, Pieter ("Piet") and Arthur ("Thuur") Dumoleyn, post-war immigrant brewers from the Dutch province of Zeeland, with support from the Amsterdam-based Amstel Brewery (acquired in 1968 by Heineken).[3][4] Suriname was at the time still a Dutch colony. The brewery was officially opened in October 1955, by Prince Bernhard of the Netherlands.[3] It was formerly part of Amstel Brewery.
Parbo Bier
[edit | edit source]Parbo Bier is a 5% vol Surinamese beer. The basis of Parbo Beer includes pale malt that is partially complemented by specially grown rice, water and hops. In Suriname, Parbo Beer has 80% of the market share. Production in the early years was 15,000 hectoliters per year and grew to 120,000 hectoliters by 1973. Since 2003, production has grown to 150,000 hectoliters. Parbo Beer is exported to French Guiana, Guyana, Aruba and the Netherlands.
Advertising campaigns
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In the past, the brewery used the Dutch rhyming advertising slogan Bierplezier: Parbo Bier (Beer pleasure: Parbo Beer). Present day slogans are in Sranantongo: Tru Sranan Prisiri (Real Surinamese Pleasure) and Parbo Biri: dat n'a biri (Parbo Beer: that's the beer).
See also
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References
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- ^ Rate Beer
Further reading
[edit | edit source]- Logistics World: Logistics News Articles
- (in Dutch) Surinaamse Brouwerij: Drink, but don’t drive! | Suriname | Waterkant.Net
- (in Dutch) Starnieuws - Surinaamse Brouwerij vergoedt 5-jarige studie van Priya Jagai
External links
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