Outfittery
Outfittery GmbH is a German online personal shopping service founded by Julia Bösch.[1] She came up with the idea of an online personal shopping service when a friend tried out a personal shopper service in New York.[2] Together with the other cofounder Anna Alex she raised €50 million for their Berlin-based startup and established Outfittery in 2012.[3] Outfittery combines Artificial Intelligence with real-life stylists to help customers find the right clothes. In 2018, Outfittery served 500,000 customers in eight European countries.[3] Originally, the service was only available for menswear. In 2021, Outfittery started offering womenswear.[4]
Company founder Bösch previously worked as Head of International Business Development at Zalando[5] and as a student she went on a student exchange to Columbia Business School, where she saw many fellow students starting a business right after graduation.[6] She was listed in the Forbes list of Europe's Top 50 Women in Tech 2018.[7]
In 2020, Outfittery were reprimanded for breaching GDPR Article 5(1)(a), Article 6(1), Article 17(1), Article 21(3) and Article 24(1).[8]
References
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