Oracle CRM
| Oracle CRM | |
|---|---|
| Developer | Oracle Corporation |
| Repository |
|
| Engine | |
| Type | CRM software |
Oracle CRM is a customer relationship management system created by Oracle Corporation.[1] It includes a number of different cloud applications that can be deployed together or used individually to analyze customer data and help companies connect and manage sales, marketing, and customer support.[1][2]
History
[edit | edit source]Oracle hired Mark Barrenechea in 1997 to build a CRM development team.[3] That development team evolved into the CRM division of Oracle in 1998, the first year that Oracle CRM was released.[4] Later, Barrenechea was responsible for the CRM half of Oracle's E-Business Suite (EBS) when he helped to bridge the separation between CRM and ERP by creating a single database that covered marketing, sales, order management, and accounting. This allowed Oracle to automate the entire CRM business flow, from lead to billing.[3]
Transition to Oracle Advertising and CX
[edit | edit source]In 2012, Oracle announced a new cloud-based focus on customer experience (CX) within its CRM business.[5] At the time, CX was a relatively new term and referred to “the notion of providing a much more personalized approach to marketing and support."[5] In 2021, Oracle combined its CX products with those from Oracle Data Cloud and renamed them Oracle Advertising and Customer Experience (CX).[6][7] Oracle Advertising and Customer Experience (CX) is the name of Oracle's CRM system in the cloud.
Oracle CRM and Oracle Advertising and CX functionalities
[edit | edit source]Oracle provides the following CRM functionalities in its products:[8]
- Lead management through Oracle Marketing
- Contact management through Oracle Sales
- Reporting and analytics through Oracle Analytics
- Sales force automation through Oracle Sales
- Mobile CRM through Oracle Sales
- AI through Oracle Sales and Oracle Marketing
- Email marketing through Oracle Marketing
- Sales forecasting through Oracle Sales
- Marketing automation through Oracle Marketing
Oracle's variations of CRM
[edit | edit source]Oracle offers different installations of the CRM system:
- On premises system
- PeopleSoft Enterprise CRM (formerly owned by PeopleSoft, which was acquired by Oracle in 2005)[9]
- eBusiness Suite CRM[10]
- Siebel CRM
- Cloud
- Oracle Advertising and Customer Experience (CX)
- Advertising
- Marketing
- Sales
- Service
- Oracle Advertising and Customer Experience (CX)
Oracle CRM acquisitions
[edit | edit source]2005
2010
2011
2012
- Eloqua[5]
2013
- Compendium[13]
- Responsys[14]
- BigMachines[15]
2014
2015
- Maxymiser[18]
2018
- DataFox[19]
References
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- ^ PeopleSoft Customer Relationship Management (CRM) Applications | Oracle
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