Optical Sounds

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Optical Sounds
Founded2008 (2008)
FounderRobert Gibson, Richard Gibson
DistributorOutside Music
GenrePsych pop
Country of originFile:Flag of Canada (Pantone).svg Canada
LocationToronto, Ontario
Official websiteopticalsounds.com

Optical Sounds is a Toronto based record label that was launched in 2008 by brothers Robert[1] and Richard Gibson.[2]

The label is focused on a community of underground bands with broad psychedelic influences[3][4] with The Embassy Bar in Kensington Market serving as a common meeting place for the musicians.[5]

Optical Sounds operates without contracts or employees and the organization's main focus is on community based events rather than record releases.[2][6] The name Optical Sounds was taken from a track by the 1960s LA psych rock group The Human Expression.[7] It is distributed in Canada by the Outside Music group.[8]

Optical Sounds' roster has included Action Makes,[9] The Auras, B17,[10][11] The BB Guns, Bodies That Matter, The Disraelis, The Hoa Hoa's,[12] The Flowers of Hell including Odes and "O",[13] Magic Shoppe, Mimico, Ostrich Tuning, Planet Creature, Postcards, Sounds Around, Sun Stone Revolvers, Tess Parks, Twist, The Veldt, and Your 33 Black Angels.[6][14]

The label's 2012 compilation Psych Pop From Toronto was curated by Spacemen 3's Will Carruthers and reached the Top 20 of the Canadian campus radio charts.[15][16]

The label and its artists have showcased at Canadian Music Week, North by Northeast,[17] and South by Southwest.[18]

Media

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The label's releases and artists have appeared in media including Pitchfork,[19] the Financial Times,[20] The Guardian,[21] The Quietus,[22] Noisey/Vice,[23] Exclaim!,[24] Drowned In Sound,[25] Now Magazine[26] and on the cover of Eye Weekly,[27] along with numerous music blogs and campus radio stations.[28]

References

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