OK Not to Be OK

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For the South Korean television series, see It's Okay to Not Be Okay.
Not to be confused with It's OK I'm OK.

"OK Not to Be OK"
File:Marshmello- Ok Not to Be Ok.png
Single by Marshmello and Demi Lovato
ReleasedSeptember 10, 2020 (2020-09-10)
GenreDance-pop[1]
Length2:39
Label
Songwriters
ProducerMarshmello
Marshmello singles chronology
"Baggin'"
(2020) 		"OK Not to Be OK"
(2020) 		"Too Much"
(2020)
Demi Lovato singles chronology
"I'm Ready"
(2020) 		"OK Not to Be OK"
(2020) 		"Still Have Me"
(2020)
Music video
"OK Not to Be OK" on YouTube

"OK Not to Be OK" is an EDM and dance pop song by American music producer Marshmello and singer Demi Lovato. It was released on September 10, 2020, via Island Records and Joytime Collective, in partnership with the Hope For The Day suicide prevention movement.[2] The song was later included on the expanded edition of Lovato's seventh studio album Dancing with the Devil... the Art of Starting Over.

Background and promotion

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The song was teased various times by Marshmello through his social media accounts; shortly prior to its release, in July 2020, he liked fan tweets confirming the track and also captioned an Instagram photo "hello? demi?", before later removing Lovato's name from the caption. The image showed Marshmello on the phone in a dark room with an overturned lamp, bottles of alcohol and a mystery woman in the background – critics attributed this as a possible reference to the theme of the song; however, the aesthetic was later confirmed to be for Marshmello's previous single, "Baggin'".[3][4][5][6]

A few weeks later, on September 4, both artists announced the collaboration, with Marshmello posting a video of him scrolling through his Twitter timeline, reading tweets of fans jokingly threatening to toast him unless he releases the song. Lovato reposted the tweet, with a link to a 90s-inspired website, which included the release date and an interactive mood quiz, a Minesweeper game and a music playlist.[7][8] The song is not the only recording between the two; in 2017, a track titled "Love Don't Let Me Go" was registered to ASCAP, crediting Marshmello and Lovato, but is yet to be released.[9]

Music videos

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In August 2020, Marshmello and Lovato were seen on the set of a music video.[5] The video was directed by Hannah Lux Davis, who has directed many of Lovato and Marshmello's past music videos.

The video takes place in a suburban neighborhood where Lovato and Marshmello both wake up in bedrooms that belong to the younger versions of themselves. Lovato and her younger version both trash the bedroom, cutting between scenes of older Lovato singing in the center. Everyone eventually strolls around their neighborhood while singing and dancing to the song, and while Marshmello rolls around the front yard and rides his bike. The video ends with information about "Hope for the Day" and resources for suicide prevention.[10]

A music video for the Duke & Jones remix of the song was released on October 2, 2020.[11]

Credits and personnel

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Credits adapted from YouTube.[12]

  • Hannah Lux Davis – director and editor
  • Aaron Johnson – producer
  • Brandon Bonfiglio – producer
  • Carlos Veron – director of photography
  • Erin Wysocki – editor
  • London Alley – production company

Credits and personnel

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Credits adapted from Tidal.[13]

  • Marshmello – production, keyboards, programming
  • Demi Lovato – songwriting, vocals
  • Gregory Hein – songwriting
  • James Gutch – songwriting
  • James Nicholas Bailey – songwriting
  • Mitch Allan – engineering, vocal production
  • Emerson Mancini – mastering
  • Manny Marroquin – mixing

Charts

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Certifications

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Region Certification Certified units/sales
Brazil (Pro-Música Brasil)[44] 2× Platinum 80,000‡
New Zealand (RMNZ)[45] Gold 15,000‡

‡ Sales+streaming figures based on certification alone.

Release history

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Region Date Format(s) Version(s) Label(s) Ref.
Various September 10, 2020
Original
[46]
Australia September 11, 2020 Contemporary hit radio Universal [47]
Italy September 14, 2020 [48]
United States September 15, 2020
[49]
Various October 2, 2020
  • Digital download
  • streaming
 Duke & Jones Remix
  • Island
  • Joytime Collective
 [50]
October 22, 2020 Lost Stories Remix [51]

References

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  1. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
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  14. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  15. ^ "Marshmello & Demi Lovato – OK Not to Be OK" (in Dutch). Ultratip. Retrieved October 13, 2020.
  16. ^ "Demi Lovato Chart History (Canadian Hot 100)". Billboard. Retrieved September 22, 2020.
  17. ^ Marshmello & Demi Lovato — OK Not to Be OK. TopHit. Retrieved April 18, 2021.
  18. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  19. ^ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Select 50. týden 2020 in the date selector. Retrieved December 14, 2020.
  20. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  21. ^ "Demi Lovato Chart History (Global 200)". Billboard. Retrieved March 28, 2021.
  22. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  23. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved September 25, 2020.
  24. ^ "Official Irish Singles Chart Top 50". Official Charts Company. Retrieved September 18, 2020.
  25. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
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  27. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  28. ^ "Marshmello & Demi Lovato – OK Not To Be OK". AFP Top 100 Singles. Retrieved October 6, 2020.
  29. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  30. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved September 18, 2020.
  31. ^ "ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: Select 49. týden 2020 in the date selector. Retrieved December 7, 2020.
  32. ^ "Marshmello & Demi Lovato – OK Not to Be OK". Singles Top 100. Retrieved September 20, 2020.
  33. ^ "Marshmello & Demi Lovato – OK Not to Be OK". Swiss Singles Chart. Retrieved September 20, 2020.
  34. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved September 18, 2020.
  35. ^ "Demi Lovato Chart History (Hot 100)". Billboard. Retrieved September 21, 2020.
  36. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  37. ^ "Demi Lovato Chart History (Adult Contemporary)". Billboard. Retrieved November 10, 2020.
  38. ^ "Demi Lovato Chart History (Adult Pop Songs)". Billboard. Retrieved October 13, 2020.
  39. ^ "Demi Lovato Chart History (Hot Dance/Electronic Songs)". Billboard. Retrieved September 22, 2020.
  40. ^ "Demi Lovato Chart History (Pop Songs)". Billboard. Retrieved October 13, 2020.
  41. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
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