Be Kind

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"Be Kind"
File:Marshmello and Halsey - Be Kind.png
Single by Marshmello and Halsey
ReleasedMay 1, 2020 (2020-05-01)
GenreEDM
Length2:52
Label
Songwriters
Producers
  • Marshmello
  • Miles Ale
  • Gian Stone
Marshmello singles chronology
"Been Thru This Before"
(2020) 		"Be Kind"
(2020) 		"Come & Go"
(2020)
Halsey singles chronology
"The Other Girl"
(2020) 		"Be Kind"
(2020) 		"Life's a Mess"
(2020)
Music video
"Be Kind" on YouTube

"Be Kind" is a song by American producer Marshmello and American singer Halsey. It was released as a single through Joytime Collective, Astralwerks,[1] and Capitol Records on May 1, 2020.[2] "Be Kind" peaked at number 29 on the Billboard Hot 100. Outside of the United States, "Be Kind" peaked within the top 10 of the charts in Malaysia and Singapore and within the top 20 in Australia, Canada, and Lithuania, as well as the top 40 of the charts in the Czech Republic, Estonia, Hungary, the Netherlands, New Zealand, Norway, the Republic of Ireland, and the United Kingdom. The song appears on Halsey's eighth extended play (EP) and first compilation EP, Collabs (2020) and the deluxe version of her third studio album, Manic (2020).

Background and promotion

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Marshmello and Halsey indirectly came out announcing a collaboration on April 29, 2020, through their social media by posting a flower visual each and the caption "friday".[3][4] The two musicians went on to reveal the song title and cover art, a painting of a flower with a pink sticker, a day later through their social media.[5][6]

Composition

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Musically, "Be Kind" is an "emotional" EDM[7] song that sees Marshmello and Halsey "[exploring] trust issues and [reinforcing] that it's OK to be vulnerable with someone you love."[8] In terms of music notation, "Be Kind" was composed using 4
4 common time in the key of E major, with a tempo of 94 beats per minute.[9] Halsey's vocal range spans from the low note F♯3 to the high note of C♯5.[9]

Music video

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A music video was released on YouTube on June 27, 2020. It was directed by Hannah Lux Davis. The video begins with Halsey sitting in a chair and dancing around a large grey room. Later she appears dancing in a seemingly digital utopia full of flowers and sakura trees. At the end of the video, she awakens back in the grey room where she attempts to communicate with Marshmello, who is seen on a small screen directly in front of her. As of October 2023, the video has over 109 million views.[10]

Remixes

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A remix of the song by fellow DJ Surf Mesa was released on June 17, 2020.[11] Another remix of the song by DJ Jacques Lu Cont was released on June 26, 2020. A third remix of the song by the DJ trio Joy Club was released on July 10, 2020. A fourth remix of the song by upcoming DJ BLVD was released on the same day as the Joy Club remix for free download.

Personnel

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Credits adapted from Tidal.[12]

  • Marshmello – songwriting, composition, production, programming
  • Ashley Frangipane – vocals, songwriting, composition
  • Gian Stone – songwriting, composition, production, additional producer, programming
  • Amy Allen – songwriting, composition
  • Freddy Wexler – songwriting, composition
  • Aria McKnight – A&R
  • Jeremy Vuernick – A&R
  • Elizabeth Isik – A&R administration
  • Brandon Buttner – engineering, vocal production, studio personnel
  • Michelle Mansini – master engineering, studio personnel
  • John Hanes – mixing engineering, studio personnel
  • Serban Ghenea – mixing, studio personnel

Charts

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Certifications

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Region Certification Certified units/sales
Australia (ARIA)[62] Platinum 70,000‡
Austria (IFPI Austria)[63] Gold 15,000‡
Brazil (Pro-Música Brasil)[64] Diamond 160,000‡
Canada (Music Canada)[65] 3× Platinum 240,000‡
Denmark (IFPI Danmark)[66] Gold 45,000‡
Italy (FIMI)[67] Platinum 70,000‡
Mexico (AMPROFON)[68] Gold 30,000‡
New Zealand (RMNZ)[69] 2× Platinum 60,000‡
Norway (IFPI Norway)[70] Gold 30,000‡
Poland (ZPAV)[71] 2× Platinum 100,000‡
Portugal (AFP)[72] Gold 5,000‡
Spain (PROMUSICAE)[73] Gold 30,000‡
United Kingdom (BPI)[74] Gold 400,000‡
United States (RIAA)[75] 2× Platinum 2,000,000‡

‡ Sales+streaming figures based on certification alone.

Release history

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Region Date Format Label Ref.
Various May 1, 2020
[2]
Australia Contemporary hit radio Capitol [76]
United States May 5, 2020
  • Astralwerks
  • Capitol
 [77]
Italy May 8, 2020 Universal [78]
United States June 1, 2020 Hot adult contemporary
  • Astralwerks
  • Capitol
 [79]

References

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  1. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
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